Key Features Every E-Commerce Website Should Have
E-Commerce is the exchange of products or services online without any geographic hurdle to buying. Basically, if you sell anything directly via your website then you possess an E-Commerce website. In order to run an online business, an eCommerce website is utmost essential. Still, it is of equal importance to incorporate all the significant features in the website to ensure success. A fair enough E-Commerce website will provide all the means to the buyer and the trader to facilitate them in getting involved into a fruitful transaction.
There are certain elements every ecommerce site should possess to remain relevant and competitive. Here is a list of top 10 features every E-Commerce website should have:
This is a vital feature of every E-Commerce store. The cart is where your end customers store their stuff to continue with the checkout procedure. A flexible cart allows user to checkout comfortably.
2. Payment Gateway Incorporations
A decent E-Commerce website offers you an alternative of incorporating several payment gateways by not restricting your options to a selected few. Bright Pixel, Website Design Agency In Pune, builds sites with pre-approved payment gateways that you can easily integrate with your online store.
A complete order management panel shortens the task of the trader by providing means of getting thorough information pertaining to cancellation by buyers, refunds, Cash On Delivery, verification of order, status of exchange order much more.
This feature ensures that no critical information for instance credit card details gets saved and the checkout is processed via a safe and secure payment gateway. The passwords must be hashed and not stored in a readable form.
5. Scalable Infrastructure
The host infrastructure should be able to scale up with increase in traffic. A higher inactivity leads to fall in transaction rates and results in monetary loss. The site should provide excellent uptime, assuring that the website is readily available everywhere and at any time. At Bright pixel, Website Development Company In Pune, we help in constructing websites that are scalable.
Great E-Commerce websites usually offer outstanding mobile compatibility. According to an estimate 80% of all online adults possess a smartphone. Mobile visits, in quite a many case now, outrank desktop use. Your E-Commerce site needs to be designed and built for all devices, not just a personal computer or laptops.
The reports should be accessible which contain in detail information about the orders, customer database, and product reports in terms of catalogue. It is highly useful for analyzing the growth of the business. The websites should preferably be pre-integrated with marketing tools and analytics to enhance the Brand Marketing and read reports about the performance of the store.
8. Integration of Logistics
Integrating logistics services permits not only seamless shipping but also assures that the merchant and the buyer get real time courier informs along with order tracking capability. This lets the user to manage shipments from the same panel rather than approaching the courier partners distinctly.
Having common queries swiftly and easily answered will refrain buyers from cancelling a purchase due to lack of proper framed returns policy or your delivery timescales. That is why you must get an FAQ section.
Each product should mandatorily have its separate page that provides details about the product and has other significant information such as variations, price, dimensions, delivery timescales, pictures, reviews and social share buttons.
An E-Commerce site needs not merely be pleasing to the eye but must offer a stress-free shopping experience too. By developing an online store with Bright Pixel, Website Design Company In Pune, it is easy to navigate along with a seamless checkout process on any device and you will retain your customers and expand your business by acquiring new ones.
