#dthforum

In present day scenario television has reached more than a half population of India, which rates second to the newspaper. In the 80’s, the Doordarshan was lone channel on Indian television spectrum having a terrestrial network. Then in 90’s, came the private and foreign broadcasters into Indian space, such as Zee TV, Sun TV and Star TV. Today a huge difference can be seen as the Indian television audience can access around five hundred channels in twenty or more than languages and still new channels are joining in.

This has become possible because of DTH .i.e. Direct-to-Home service which has brought a revolution and revamped the Indian television viewing experience. The DTH service has brought down the monopoly of cable service providers. Dish TV became the first DTH service to be introduced in India, which allowed the audience to pick or select their desired channels from the list of various packages such as regional language packages, sports packages, movie packages, etc, to offer you a bouquet of services. Now you can find there are more than five DTH providers like: Tata Sky, Videocon d2H, Airtel, Sun Direct DTH and DD Direct Plus, catering or providing the services to 35 million (and counting) TV audiences.

To survive the increasing competition or competitive market of DTH services, the service providers are coming up with more attractive services. One of the service or feature like Video-on-demand allows you to record television programmes to be seen at any convenient time and broadcast movies on demand. This feature has exclusively captured the attention of the audiences as the control of viewing favorite programme lies with you, not with the broadcasting channel.

As we know Doordarshan being the first Indian channel to start regional services which gained an extreme popularity in non-cable connection homes. Now-a-days channel like ETV exclusively runs regional language channels but does not have an English or Hindi language channel. Big named channels like Zee and Star has ventured into regional language channels to fill the necessary gap.

With DTH service audiences are getting greater number of options available to access a higher control over television viewing, which has transformed and brought a revolution in the Indian television industry.

DTH services have brought revolutionary ratings in television viewership by changing the trend of cable TV operator’s monopolies. Many companies like Airtel, Dish TV, etc, have started to serve in this field offering committed DTH services in India. Dish TV is being considered the leading DTH service provider with 31% market share followed by 4.5 million viewers (and counting) where as Airtel has 8% of market share and a viewership of one million( and counting). Some small and upcoming DTH service providers are entering the market to explore and prove their potential like Sun Direct, Big TV and Videocon D2H.

You can see a lot of change in the whole concept of television world with the outset of DTH services. With DTH service you can get an improved digital picture quality, better sound, and freedom from monopolies of the cable operator, and get the other add-ons which will make the television experience much more enjoyable and superior from your cable TV experience.

With fierce competition in the market, the DTH service providers are opting to offer attractive plans and various schemes with flexible recharge options which gives their customer maximum value for money. To sustain in the race the DTH service providers are having DTH plans of customizing channel selection, child packs and high definition/quality packs which will give you a tailor made television solution. You can avail the discounts, bonus channel options and value added services by getting a connection from any DTH service provider.

The DTH service offers you the HD quality service which gives you video-recording option and enhanced picture quality to an unmatched level. You can get a pack of regional channels depending on your choice. This has helped in DTH service providers gaining a high rate in viewership.