She Works Hard for the Money: The costs of Drag
Welcome to my first essay for you guys from the āPlanting Seedsā Series!
Inspired by a few articles Iāve seen in recent weeks, this series over the next month or two will be me writing out my thoughts and experiences on the world of drag, performance, and bar life over my 7 years in pantyhose. Read them or donāt, but hopefully someone can get something beneficial out of this, and thatās my whole goal. This is aimed at BOTH ENTERTAINERS AND AUDIENCE MEMBERS so it should be worth a glance to everyone. <3
In this series, we will cover Drag as a ācareerā, the effort it takes to work as a Queen, the costs of being an entertainerāmore than just the price tag, networking and maintaining friendships, and how to keep your chin up in any number of situations.
The subjects Iām going to cover are all related, but two topics basically go hand-in-hand so Iām going to TRY to write about them in the correct order: First up is what goes into the DRAG, and next week will be what happens in the BAR.
Todayās topic: āShe works hard for the money: The costs of Drag.ā
Drag is EXPENSIVE. Trying to do it on a dime, while admirable, is virtually impossible. Shaved legs, Ā a leotard, and a wig will still cost you a solid $50. You throw some makeup in there and a decent pair of shoes and youāve passed $100. And if youāre in an amateur contest, the only money you can expect to get is given to you one dollar at a time by a critical crowd who just saw the latest runway looks on RuPaulās Drag Race. Thatās a high bar to match, and itās almost impossible to turn a profit on your first outings.
The easiest way to present this information is to break down what everything costs, and of course the only person whose budget I know to the dime is my own. So, perhaps itās the wrong choice or too much information, but Iām going to be completely honest with you guys about exactly what it costs to create one Violet SāArbleu. However, Iām going to be a LITTLE reserved and only give you low estimates for how much things actually cost.
One appearance costs $650 in supplies. My usual Friday show takes over $1000 to put on. And these are CHEAP estimates. Ready for the breakdown?
Get out your grocery lists, because if you want to make your own Violet SāArbleu at home, youāre going to need to pick up a few things.
First things first: Sheās got a face.
$2 - Elmerās Disappearing Purple gluestick for the brows. $20 - Ben Nye Super White setting powder to cover the glue (you can buy a smaller container for $8 but the largest tub is much more bang for the buck so it saves money in the long run). $9 - Ben Nye clown white PASTE (not the cream) over the mustache area, then⦠$8 - Ben Nye tattoo cover in Apricot over the clown white, then set it with⦠$12 - Ben Nye Fair setting powder to lock in the neutralizing orange beard cover before foundation.
So far, all youāve done is get rid of your eyebrows and your 5 oāclock shadow and youāre about $50 in.
$12 (x4) - foundation pansticks⦠I use four Mehron colors: Ivory Bisque, Light Olive, Medium-Dark Olive, and True Tan (a hot pink used just to cover my mustache) and then⦠$9 - Ben Nye cream foundations in clown white (NOT the earlier paste) and dark Egyptian to exaggerate the highlight and contour AND to draw my brows (white for the brow bone highlight, brown for the brow), all set with⦠$20 - Ben Nye Translucent Neutral Set setting powder to lock the face down.
$50 + ($12 x 4) + $29⦠so now youāve got on your new skin and brows, pre-āmakeupā for $125.
Now here things get tricky: Iāve got a LOT of colors and products Iāve accumulated over the years⦠like for Christmas, I do the Grinch, which is a green foundation with yellow and black cream to highlight and contour, plus the same white I already use, or my blue face which needs two blue foundations. For brevity, letās condense this to a bare-bones āno frillsā face of just neutral brown shades and blush, like when Iām really rushing for a show.
$12 (x6)- Ben Nye Eyeshadows. Iāve got about 24 of them, but a standard āneutralā face needs five: White (to highlight cheeks, nose, and eyes), Nude (āShellā for eyes and blending anything into my skin), Light Brown (āCorkā to contour nose, forehead, cheeks, and jaw), Dark Brown (āBlack Brownā to deepen eyes, fill in eyebrows, and add the darkest contour spots to nose, forehead, and cheeks), and Black (for eyes). Add in āNectarineā for blush and thatās six eyeshadows.
$1 - Liquid Liner. No lie, my favorite liner that I use RELIGIOUSLY is from the dollar store by my house. Thereās my winged eye and my beauty mark. I get my gloss there too, but lips come later.
$73 of product added to the $125 from above is roughly $200. Itās actually more by now because of tax, but weāre going to ignore that on this list. And you donāt even have lips and lashes on yet.
$10 - Ben Nye lip liner. There are cheaper options at CVS, but I treat myself to good liner, and you should too, because if you sweat at all [I do] you donāt want that to move. Besides, weāre doing Violetās expenses for this worksheet. I have AT LEAST 7 lip liners in different shades and some 40 lipsticks and almost as many glosses⦠but again, weāre doing bare-bones expenses for this Violet face: one of each. A good standard shade is Rum Raisin. Dark enough to read, neutral enough to cover a lot of nice shades.
$5 - lipstick. You can get a $3 CVS brand, a $5 Ulta shade, or a good $8-9 brand like Revlon or LāOreal. Your call. A favorite pink of mine is an old Ulta called āPink Crushā. And it works with Rum Raisin.
$1 - lip gloss. Iām not a dancer so I donāt usually worry about hair in lips. If youāre a mover and shaker, set your lips with neutral set (which will mute it) or eye shadow (which ups the color. You can use the Nectarine for a strong coral or drop another $12 on a fiery red to really wow). I donāt like dry lips so I donāt do any of that, and I just use my favorite LA Colors glitter glosses from the Dollar Tree by my house. Bargains are always good.
$3 - eyelashes. Grab a good pair of 301s which can be $2-6 depending where you find them.
$5 - eyelash Glue. Duo in Dark is my preference.
Now weāre up to $225, but the face is finally on. Oh, but we didnāt use any brushes or sponges! A pack of wedge sponges is $4, and my acrylic brushes for foundation were $20 for the set, and my cosmetic brush collection is a handful from Mary Kay, Urban Decay, an organic line from CVS, Mustaev, Ben Nye, and e.l.f. Ā ā¦..letās just round DOWN and say my brushes cost around $75 total. So $100 for applicators.
$325 now. You could maybe find cheaper brushes, but I doubt it, and again, this is what a Violet costs.
Now, for you die-hard Violet fans, youāll know I NEVER leave the house without glitter. Add in $6 for Ben Nye brush-on glitter glue in clear and $2 for glitter from Sally Beauty, or $6-8 for glitter from Ben Nye/Mehron/Graftobian, or $15 for glitter from Bella Terra or Mac⦠I have about 60 glitters now because I LOVE playing with the colors. But letās just price one for this example.
Average that to another $15 and weāre at $340 before paying any sales tax. But doesnāt she look pretty!
Haha now that weāre good on the face, letās do the body!
$20 - foam from JoAnnās (the good green stuff) to make hips. **weāre not even going to put a price on the 8 hours I take to carve the hips for myself** $30 - boob forms, clear but a realistic silicone gel, also currently from JoAnnās because my former style went out of business. $5 - nude bra that I got on sale that is falling apart but I WILL NOT give up. $15 - nude body shaper, also on sale. It needs replacing but that style disappeared. $18 (x6) - dance tights! Cover that green foam with a layer of black tights, then five layers of flesh tone on top to even it out. $15 - nude fishnets. Not a requirement but they keep you from having the dreaded āwood legā. $10 - Ā waist-cincher girdle. It keeps the pantyhose from rolling, to put it succinctly. $8 - Nails. I make mine, but a pack of Kiss press-ons is about $8 so weāll just use those for the sake of speed in this list. After all, if youāre not wearing nails, youāre not doing drag.
$325 from before + ($18 x 6) + $103 = $535, just to be a bald Barbie Doll.
Now, she needs to go out in public and make money. I am still going off of what a Violet SāArbleu will cost you, but weāre going to do a VERY inexpensive outfit just so your head doesnāt explode.
$25 - hair! I have a fabulous store with $25 GOOD lacefronts, so pick a bouncy full one to toss around. $30 - American Apparel leotard. Maybe youāre a dancer, or maybe Iām just feeling sassy for the night, but there are some fun prints at the American Apparel and you could make one work for an 80ās number with some fun accessories. Which reminds me⦠$5 - for a decent belt from Harwin, a cheap shopping district here in Houston. $20 - a fair pair of clip-on earrings ($5), a ring ($4), and maybe a bracelet ($10) if youāre feeling fancy. Iām not big on necklaces, and they usually cost more. $20 - Maybe you found a cute pump at Payless, maybe you grabbed something wild from a resale shop. Either way, she needs a shoe.
A VERY SIMPLE belted Leotard outfit for something likeā¦.. Olivia Newton-Johnās āPhysicalā⦠just cost you $100. Now that I have picked that song too, I would personally toss on some leg warmers to really make it sing; depending on where you find them, add $10 more for $110.
$110 + $535 = about $650. Iām rounding up because once again, we havenāt thought about sales tax.
Now I know what youāre thinking: $650 to do one number? thatās CRAZY. And it is. But thatās drag. On a Tuesday, I do three numbers⦠and theyāre not all leotards. On Fridays, I have an opening number and FOUR solos, plus Stripper Circus immediately after, so thatās 6 looks in one night. And when you think about any look with two wigs stacked, or a Nova Starr jewelry set (mine have all been $100-125) or my usual three or four bracelets, or perhaps a nice vintage dress, or fun shoes, the price tag climbs quickly. On each number.
So even if I wear the same wig all night, 6 cheap, minimal looks is still going to be at least $75 each, which is just under $500 total. If you add that to the earlier $535 instead, you get over $1000 of Violet on a Friday. But realistically, add in one or two sets from Nova, at least one beaded gown, and two or three wigs for those 6 looks on my vintage-themed Friday show, and youāre easily at $1500 or more.
I know what youāre thinking: but you donāt have to spend that EVERY night. Once you buy all of that makeup and those 6 outfits, you donāt have to spend that money again. Well yes and no: First of all, thereās a lot of upkeep with drag. I easily drop $100 every month on upkeep, things I HAVE to replace: like when a foundation runs out or a setting powder hits the bottom, or maybe I just put a run in the tights. Also I donāt wear the same outfits every week, and as an audience member, you donāt want to see that either, so I have to have new stuff frequently⦠so I can expect to spend over $100 a month on new clothing or accessories or supplies to make things. Thatās over $200 a month, every month, just to keep up with my job even after all of the money Iāve spent in the past. Ā
True, over the years, Violet has acquired a good number of things. I work very hard to not be repetitive in either song choice or in look: Sheās got her own room with 7 years of costumes, headpieces, jewelry, accessories, and props, with a closet under the stairs just housing the non-styled wigs. Iām a VERY savvy shopper, but Iāve still spent quite a bit of money. Obviously you donāt need all of these items to create YOUR very own Violet SāArbleu, but while Iāve opened the door on what it takes to be me, I might as well tell you the whole story.
Iāve got probably 140 wigs now in almost every real color from platinum to jet black, plus a handful of unreal shades (most of them in the $20 range, with a few up to $40 and about 10 styled wigs at $100 or more). Thatās over $3000 just in hair.
Shoes? Iāll say Iāve probably got 75 pairs which includes a few Iāve worn out but canāt bear to part with. They cost me anywhere from $10-40 so letās just say $20 each? Thatās $1500 just in shoes.
Iām not even going to TRY to put a dollar amount on my jewelry. I. Love. Jewelry. Every color, every shape, every style, and every excuse. Iāve got a drawer of just rings, a shoe box of all silver bracelets and one all of gold bracelets, one of necklaces, and one of just pearls in all kinds of colors. Iāve got brooches and pins, rhinestone belts, beaded chains and fringe accessories, collar pieces, and easily close to 100 pairs of earrings. Some of my stuff cost just a dollar or two, and some was over $100 (like each of my nine sets from Nova Starr and Chad at Wicked Jewels). Iāll place a conservative estimate and say Iāve probably bought $7,000 in jewelry over the last 7 years, just so that it averages out to $1000 a year. But I suspect itās probably closer to $9,000-10,000.
I donāt think I could even attempt to accurately price my wardrobe, between vintage pieces, hand-me-downs and gifts, resale shop bargains, and things Iāve made for myself. Iāll just SAY I have 400 items of clothing in Violetās room. And theyāre not all $30 American Apparel leotards.
And of course, thereās the makeup. I gave you the absolute minimum of what one face takes, but Iāve actually got 35ish eyeshadows, a dozen colors of foundation, a collection of eyelashes, the makeup REMOVERS, the 50-60 sets of nails I made, three or four dozen lipsticks, at least as many lip glosses, and of course the entire range of glitters I have bought from all over the country. Letās round down and say my makeup collection cost me⦠$1000? But itās definitely a larger figure than that.
So glossing over the cost of the actual costumes themselves, and forgetting for now that it costs a steady stream of $200+ a month just on upkeep, weāve got $3000 + $1500 + $1000 + $7000 = $12,500, and that still doesnāt account for ANY costumes and the other accessories like gloves, hats and headpieces, belts, glasses, scarves, purses, and my trademark greenhouse of upwards of 2500 fake flowers in all those shapes and sizes that Iāve worn in my hair for my entire career. Just to arbitrarily pick a number for that, letās aim really low and say $2500, which conveniently adds up to a nice round $15,000 in physical products that combine to make one Violet SāArbleu. But honestly, itās realistically upwards of $20,000.
āāāāā
Now that weāve written out on paper, in low estimates, what everything costs to put her together, thereās that added sparkle of āperformingāāwhich we canāt put a price tag on, so letās not try, but of course I do get paid to leave the house these days, which is essentially a price tag on how I do what it is that I do. Weāre going to cover this in the NEXT article, āService Industry Standards: āAppearance Feesā and tipping needsā. After all, how have I paid for this $20,000+ empire?
However, drag costs more than just money. If youāre GOOD, you are generally dedicating a fair amount of time to your craft (which will be addressed more in āStaying in Touch: Using the web for more than just Facebookā), but it does consume your free days. It also takes a toll on your body: Caking your face a few times a week, and removing that cake, has the potential to wreck your skin regularly, plus the physical demands of squeezing, pulling, shaving, cinching, twisting, taping, stretching, and reshaping your body do add up. And letās hope you donāt buy a new product that your body has an allergic reaction toā¦
Drag also generally takes over your life visually too, filling the back seat or trunk of a car, or lining your living/dining/bedroom with newly-acquired items until you figure out where to keep them. And sometimes even after that. Plus the odd hours ruin your sleep schedule and affect a lot of potential healthy-eating options. The most fun, though, and perhaps the costliest part of drag overall, is the almost-immediate āundateableā label that many gay guys love to stamp on you the second you leave the house in heels.
Yes, we all know humans love to make things as simple as possible, and the minute a gay guy can label you āDrag Queenā, heās happy to categorize you as such. And unfortunately, many guys are so shallow that they donāt care to know a guy behind his makeup because heās not interested in dating someone who he can immediately write off as less of a manāeven with the popularity of something like RuPaulās Drag Race and those same guys saying he has a crush on Pearl or Milk. I for one know Iām not less of a man, but I live it every day. Guys who donāt live it have no idea, and they arenāt always open to take any extra time to understand something they donāt have to know about. Itās the same for HIV or foreign cultureā¦itās easier to ignore something than to learn about it. But itās all a greater part of the problem where gay guys more and more isolate and shame themselves within our community. Understanding leads to unity, and we as a commUNITY need to start holding hands again, not huddling into small groups with our backs to each other.
ā¦Anyway, to get back off the soapbox, itās a hard life to make a living as a Drag Queen, but if youāre lucky, like me, you can cover your bills, stay fed, and have a place to sleep. Iām very fortunate and I am very aware of how lucky I am to essentially live the life of a performance artist. But I do live very close to the hilt⦠thereās no savings, no insurance, no safety net. If I miss a show because I donāt feel well or my body canāt handle being bundled up for 5 hours, thereās a very real chance that a bill might get paid late. But again, weāll cover this in next weekās articleā¦
To summarize, Drag is very expensive, and itās also very costly⦠but thankfully, the rewards are worth the investment. I am so blessed that I get to express myself creatively, through costuming and makeup, through performance, through social media, and through text⦠I can comment on social or political issues, I can exercise onstage or off, I can have a voice AND use it, or I can even just make a bunch of stupid faces⦠and all because Iām wearing womenās clothing. And I can keep myself alive on the money I make doing it! Itās a crazy life, but itās my life, and for the time being, at least, Iām happy to be a starving artist with no dental insurance. So now you know WHY she works so hard for the money, and thatās why I appreciate you giving me your hard-earned money, one dollar at a time. Itās not a joke when I say it on the mic⦠I really do pay my rent with $1 bills, because thatās my income and thatās how it comes to me, from you.
Speaking of those tips, check back next week for āService Industry Standards: āAppearance feesā and tipping needsā. Thanks for reading! <3












