I intend to create a series of still life photographs based on homeware accessories. While ultimately for commercial purposes, the images will be highly creative and abstract, transforming the objects into new works of art in their own right.Â
I will achieve this by carefully selecting the objects based on their design, taking their form, shape, colour and other visual characteristics into account. Perspective and composition will also play a part in transforming the objects, as will the selection of other objects, colours, textures etc. that I include in the images. Following quite a sophisticated and minimal approach I will keep lines and shapes clean and simple, removing clutter and unnecessary elements.Â
The objects themselves with either all be from one retailer (e.g. Habitat), or will be a selection of affordable but visually pleasing design available on the high street. No matter the origin of the objects, they will appear high end and sophisticated in the final images.Â
I hope that by basing my project on two areas Iâm particularly interested in, still life photography and design, my passion for the series and appreciation of the chosen objects will be clear in the finished piece.Â
Continuing my research into homeware design is very important and I will do so by carrying on reading library books and design journals, as well as visiting the Museum of Design in London and the V&A. The research will extend into the areas of how homeware is produced, photographed and sold, as well as designed. Customer magazines for retailers such as John Lewis and Marks and Spencer will help with some of this, as well as continuing research into commercial and editorial photographersâ practices such as Scheltens & Abbenes.Â
In terms of project realisation, I hope to get a job as sales advisor in a local Habitat to help me get more familiar with high street home accessories and the process they go through. This should also make sourcing the products to photograph easier, whether through staff discount or being able to borrow items. If I donât focus solely on Habitat, focusing on general high street design will help with the funding side of the project. I may also return the items once photographed as I have done in previous projects.
The research stage should be complete by December, when planning and testing should also be well under way. Over December and the start of January I will source my objects. After Christmas, with my dissertation finished, I should be able to spend lots of time in the studio, which is key with my usual approach to still life, involving experimentation as I go rather than meticulous planning beforehand.
My project is intended for an audience that appreciates art and design. By demonstrating my passion for this area I hope to get other people with similar interests excited.Â
Specifically, those working in advertising, editorial and ecommerce photography for home products are my target audience. Having completed an internship at T.M. Lewinâs in-house photography studio, this is an environment I would like to work in after I graduate so people working in this area are the people I want to impress. I would equally like to draw the attention of freelance still life photographers, as it is also my goal to assist in this area.