#dr.woo

NOUN

an instance of using an established brand name or trademark on new products, so as to increase sales

Brand extension is probably the smartest and simplest marketing strategy out there. A business uses an already established name or works with another established name to increase sales by taping into the other brand's market. It's genius! So many business' do this and with multiple brands. For example there are Yezzy's which is Kanye with Adidas, Balmain had a collection with H&M and Lance Armstrong (Seven-time Tour de Franc winner) with Nike. Another example that is not as known as the others is a favorite tattoo artist of mine, Dr. Woo, teamed up with Thierry Lasry and Modernica and came out with awesome sunglasses and limited edition chairs.

When these products come out consumers go wild. High end clothing and Artists come out with another form of art that is now (financially) available to people.

Family First with Dr. Woo