Recently we were lucky enough to be invited to a press breakfast at the Selfridges Oxford Street store for their new 'Destination Denim' launch. We got to meet cool brand experts for a few brands such as Levis and mingle with other great innovative internet fashion heads over coffee.

Destination Denim is a celebration of denim across all Selfridges stores with exclusive product launches and designer appearances, style advice and special events. It runs from the 20th August to 9th September so be sure to make plans to pop by this weekend!

Selfridges actually have denim available from a whopping 65 brands such as DR. NOKI, PRPS and Nudie Jeans which is amongst the largest denim offerings in the world. Nice claim to fame!