How Android Instant Apps Help Businesses
Android Instant Apps are is basically a feature that will allow users to open any app simply by tapping a link without downloading or installing it. You can say that Android Instant Apps are lite versions of Android native apps. Cool, isnât it? The main purpose of developing Android Instant Apps is to enable users to access an extensive range of apps. Apps can be accessed instantly through social media sites, messaging, search and deep links. After clicking the link, the users will be forwarded to a mobile web space where they will be able to view and use the app features. For example, you want to do one-time shopping during a sale on an e-commerce app, but you donât want to download it. With Android Instant Apps, you can just hit the link, shop, and exit quickly. This feature has been made compatible with Android Jelly Bean OS and later versions. The beauty of Android Instant Apps is that is based on similar Android APIs, source code and project. So, there is no need for developers to build a new or a separate app, all it requires is a simple update of the existing Android app.
Android Instant Apps Market
Instant apps have already been installed in more than 500 million devices and it is available in more than 40 countries. Google estimates that it will add more than a billion users to the app database. Here is a list of reasons why you must consider Android Instant Apps for your business.
Enhanced User Experience
The most apparent advantage is the seamless and on-demand experience for the users. You can reach out to more number of users without putting them through the hassles of installing your app.
Less Memory Usage
Apps can eat into the internal memory of handsets. Since Android Instant Apps would let users use the app without installing, it will free up the storage space. It will straight away let the users launch the content they find useful.
Lesser Focus on Analytics
When it comes to user traffic, everything boils down to analytics such as a number of downloads, session length, screen flow, and play store rankings. After Android Instant Apps, all that you would need to be concerned about is providing attractive user experience, driving more traffic and enhancing user retention. Due to the ease of use and instant engagement, the users will be more committed to you.
Easy Discovery
Android Instant Apps will act as an app as well as a web page. Users can search the app from any web search and launch it directly from there. This means that your app has greater chances of being discovered. While there are many other benefits, Android Instant Apps are already witnessing great success. Here are a few.
Vimeo
Vimeo enabled instant app support by reducing their 15MB installed app down to a 4MB feature module. Since launching in May 2017, Vimeo has seen sessions more than double in length (+130% increase) and native app users increase 20%. Â
Jet
Similar to Vimeo, Jet reduced their 11MB installed app into multiple instant app modules of less than 4MB each. Since launching, Jet has seen a 27% increase in their conversion rate in their instant app.
Dotloop
A leading transaction platform in real estate with over 1 million active monthly users. Dotloop's key engagement metrics have significantly increased and saw a 62% increase in users who sign at least one field in a document.
One Football
Based in Berlin, Germany, Onefootball is a mobile football application. It provides news, live scores, fixtures, results, tables, and stats for over 230 leagues and in 15 languages worldwide. With their instant app, users are 55% more likely to read newsweekly, which Onefootball considers a deeper engagement with their app. Â
Conclusion
Android Instant Apps are the next big thing in app development. 2019 will witness them take-off. With benefits that are considerably huge, they are here for the long run. Is your business ready for them? Read the full article
