5 Important Communication Lessons for Science communicators From Richard Saul Wurman
Richard Saul Wurman, the creator of the TED conference, is widely known for advocating the importance of presenting complex information simply and clearly. 5 lessons are:
The goal of any communication is comprehension - making sure the audience understands the message, not just hears it. As he says, โinformation only becomes knowledge when it is understood.โ
Blaming the audience for not understanding is foolish and unproductive. The responsibility lies with the communicator to shape the message for the particular audience.
Using plain language, thoughtful structure, relevant examples and visuals are key to comprehension. Design matters.
Being insightful about information means being insightful about the deficiencies in communicating it. Self-awareness about weaknesses is needed.
Curiosity, pattern recognition and empathy for the audience help create engaging communication.
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