#dolmio

Tumblr's Tuesday Explainer: Italy.

Ayyee! Mamma mia!! Wassamaddawiyo! ?

What is the matter with us, indeed. Well, we held out as long as we could, but like a Dolmio advert sent into this online ether, we lasted all of about two seconds before lapsing flamboyantly into offensive Italian stereotypes. Our grandmothers would have been ashamed!! Well, we hope we can make it up to our collective grandmothers with this exploration, and indeed celebration, of the colorful, complex nation that is #italy. It is a nation with food, landscapes, and architecture as beautiful as any on Earth. Its social and political history is a little uglier, to say the least. But why waste time and energy that could be spent making our grandmother's famous tagliatelle al ragù when we could leave the educating of Italy's murky past up to the intellectual powerhouse that is #philomena cunk?

Ahh, #italy. A magnificent, complex nation. We hope you have enjoyed our first deep dive into this European powerhouse, and if you did, don't thank us. Thank the one-woman renaissance herself, #philomena cunk.

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Credits

- Mesh by me :)

Dolmio Rebrand

Dolmio has teamed up with Elmwood a brand consultancy agency to create a whole new rebrand. With a fresh wordmark to bold assets and photography, to help attract a new younger audience that may not have tasted Domio’s products. Keeping its Italian heritage of green, red and white in its colour palette as well. The bold, vibrant look and feel grabs your attention and is a step moved into the digital age we live in. There is a younger feel which for me is very refreshing to see.