#dnb nor

‘Shipshape 10’ News for Week Ending June 4th, 2017 #Shipshape10

‘Shipshape 10 List’, a list of news and articles published in the current week that a senior executive in shipping, shipping finance, commodities, energy, supply chain and infrastructure should had noticed; news and articles that are shaping the agenda and the course of the maritime industry.

Sometimes seemingly tangential, periodically humorous, occasionally sarcastic, sporadically artistic,…

This is my favourite TV advert of the year. The film is for Det Norske Bank (The Norwegian Bank)

The beauty of the advert is that it is for a bank, and in advertising, banks are known to take the least possible risk in adverts to avoid losing face and worse - customers.

DnB Nor, Norway's largest financial service group, has made a brilliant commercial about the need to make savings. The film is funny and probably right on the spot regarding lots of womens' hopes and dreams.

Whether the story or joke and George Clooney overshadows the company brand is hard to tell, however I strongly believe that the message get across to a target group that seldom gives saving and pension much thought.

The idea and execution is worth sharing and credits go to the Ad agency TRY:

The message is:

"Some people are lucky in life"

"For the rest of us, saving up can be smart"

"S for Savings Plan"

George Clooney in a commercial for Norwegian bank DNB NOR.

I nearly died when I watched this for the first time, haha! :D How in the hell did they get George Clooney to do this ad? "I've been going online looking for places for us in 'Lillistrom'... 'Lillistrom'?" I literally laughed out loud at that part. Anyone who knows where Lillestrøm is, knows that it's a very unlikely place for George Clooney to ever settle down, and the way he pronounces it is funny :P