#dnad

Strength. Discipline. Determination.

This brief definitely could've went better for many reasons. I definitely lacked experimentation throughout this and was too research-heavy because I wasn't too sure on what to do until the mid-point which meant I felt the time pressure to crack on and suddenly design something without exploring other avenues. But in a way this was good as it allowed me to educate myself and understand the topic at hand. And it allowed me to do a lot of contemporary research an look back at my sources for guidance when writing out text for both the app & social media side. I did do a lot of brainstorming of ideas which I simply didn't document as they were quick fleeting ideas with not enough backing. Next time I will try seek out help or try make up for time that was missed due to illness more. But I did try my best to try get back on track which I think started to improve towards the end unfortunately I was running out of time though.

I am happy with how this turned out I feel like it hit the brief of talking to those already engaged in the conversation while also reaching out to that new champion audience through offering them support. I feel the app speaks for itself in a way that it tries to reframe abortion as beneficial healthcare for all. If I were to go back though I'd definitely try to incorporate more of the benefits I displayed on the social media side in the application itself. The social media side of the campaign definitely needed to be highlighted more as a prominent feature seeing as that was what the brief was about. My presentation skills I feel were far better this time making something with a branded theme that ran across well.

I really did struggle with this brief so I'm just glad I ended up with something I feel is a good idea with a good brand.

I should've also done more research/shown evidence for the research I did near the end when I started to develop business cards and posters. Forgetting to do this at the end definitely held me back,

Looking at this I have been struggling to narrow down the app to one page. I don't think it looks bad but I also don't think the way its displayed is as good as the previous presentation. I'm going to keep working on this to see if I can make it work

I carried on and tried adding white banners to each.

Previously I tried drafting a few posters to go along with this campaign but I think the lack of elements to experiment held me back so I thought now that I have different icons etc I would try again to make something that links to the cards themselves to inform the audience. This being my first draft I feel works quite well I think I might need to work on readability or size of shapes etc. I think I'll take a break from this and go back to it with fresh eyes.

13 Most Successful Posters In History - Chilliprinting.com

This is my presentation after trying to work on main pointers like using more text hierarchy etc from the last presentations

Bring some of the 4th page style into the other pages and social media etc

Move the solution to the second page

Cut down on text

Needs to be more hint on the business card as to what its about

Play with the white side bar

present the statement abortion is healthcare in a more blatant way using the playfulness of the last page.

Experiment a bit more with the image hierachy and make the chat feature larger than the tracker

Remove it from being a caresoul post in the presesntation

Following my presentation feedback I started sketching and designing icons relevant to the pixel art style which I took into illustrator to make digital.