Georgia Fitzsimons

My process book ended up being quite unsuccessful due to having to remake/retype and make half of it as Adobe lost a huge chunk of work in the middle leaving me with no time to perfect bind so I had to find an alternative way - using a hole punch to bring it all together a few main issues :

margins too small for this kind of binding

accidentally hole punching the wrong side of a page

not having final designs of my customisation pages in there

I put together an organised presentation to show my thought process while doing this and show how it all works together. I this as a set makes my pitch more understandable - it could do with less text but I think the guidance is necessary

Within this, I also improved the state of the billboard and tags organising the structure more and creating something that would make more sense in terms of readability

To try and make a standardised frame/for every page to make it coherent

I tried to incorporate some more information on the purpose of this campaign

GIven more time and research this would've been a really good idea with more test designs to improve my work but as a wireframe/concept I feel this is acceptable given the time frame I left myself at the end

I started experimenting with my top customisation idea. As a first draft there were a few things that bothered me design wise

The butterfly being placed whole a centrally everywhere - this just felt out of place and didn't flow throughout

the text placement of ' customise your top' seemed very out of frame

The bar on the pick your clothing items was just visually disturbing to the main point of the page

I tried to look at stereotypical self checkout screens like tescos etc to see how they display their start screen

Looking at tescos there's a very simple structure that feels very outdated but gets the job done. I personally want to design something with a more modern feel that feels closer to the brand itself in this case primark. The colours don't pop in your face it doesn't seem like an exciting experience to shop through

They all seem to have a similar structure with the logo on the top right a start button and one large image on the left

Looking online I tried to find the look of different tags and how they are structured with a simple design on the front and other info on the back. This is very minimal which is not necessarily my goal but having a structure would be reasonable

based on fashion collabs there are collaborations like ASOS x Crayola to create a nostalgic makeup eyeliner that would both aim at a younger audience interested in retro design who will reminisce the times they were younger at school drawing

Search: crayola - page 1 of 1 | ASOS

Billie Eilish Nike AF1 Low Collaboration — NIKE, Inc.

another collab is billie ellish x nike

The Nike x Billie Eilish AF1 Low uses leftover material waste from the artist’s prior collaborative AF1 High to create a new aesthetic for an iconic silhouette

The Nike x Billie Eilish AF1 Low underscores Nike and Eilish ’s shared commitment to taking action to create a better world

The Nike x Billie Eilish AF1 Low launch coincides with the 40th anniversary celebrations for the Air Force 1

The Nike x Billie Eilish AF1 Low release in both Mushroom and Sequoia colorways

Advancing a democratic approach to concerns of sustainability, Billie Eilish’s on-going collaboration with Nike enters a new chapter with the Nike x Billie Eilish AF1 Low. The shoe, pieced with leftover material waste from the prior AF1 High, brings aesthetic and narrative together.

“I want my collaboration with Nike to tell a story that not only highlights the importance of recycling but also reminds us that we need to take better care of our planet, ”says Eilish, as she and Nike take action to create a better world.

Releasing December 13 on BillieEilish.com, and December 14 globally through select Nike retail, the Nike x Billie Eilish AF1 Low comes in both a Mushroom and a Sequoia colorway.

The model’s launch also coincides with the 40th anniversary of the Nike Air Force 1, serving as another reminder of how the silhouette has become a canvas of creativity for multiple generations.

I like how it tells the story of their goal of creating sustainable fashion with leftover material. My own campaign may not have the most effective sustainability but it is the start to encourage healthy environmental impact.

Green adidas x FARM Rio 7/8 Tights | JD Sports UK

adidas x rio

this collaboration's goal is to create an appreciation for brazillian culture and nature. I like the use of shape and colour in this to convey a postive appreciating topic

I put together a book of all the same size prints to showcase these! I really like how this looks as a piece of supporting work.

After taking moment away from my work I realised a few errors and things that could've been improved on the tags including:

the back tag had the same flower stated on the bottom on all of the new tags

I should've emphasised more that the tags are plantable

This was my first test screen for trying to make my customisable tops screens. This went well with the trio set of colours that were on the tags but assuming that there would be more different colours than this I decided to standardise to the mixed colours. I started using Adobe XD to make something that looks more interactive

Following my previous billboard display I wanted to try make something that had more colour than just two purple butterflies framing it. So going back through my photos I looked for ones that had a space to still fill with text but have more going on around it design wise. I really like this first one and how there's a perfect space for text within it (after using the stamp tool to cover the other butterfly). While doing these I decided to add the apostrophe to 'there is' instead to make it less formal for the young adult audience.

I started trying to make a set of different tags to resemble/colour code the flowers. So I started making sets of them. When doing this I realised the inverted flower in the circle but decided that it looked much more together as a white/grayscale flower.

I like how you can see the details of the ink on the wing on the back clearly and how this keeps its texture. Opposed to a previous design where I posterised the wings instead.

This is my first draft digitally creating the tag front and back. Using pexels I got the picture of the flower to visualise for the audience what it looks like while the colours around indicate it. I like these but I think I need to remove the bottom bar or change the colour on the back because its too bold.

A line I would like to use in billboards etc I would like to put 'there's a secret inside' to create mystery for the audience

Another idea I had was creating t-shirts using the prints I've already created to make graphic tees etc to raise money for conservation of insects/wildlife. Which would pair well along the primark collaboration to make something even more related to Primark.

Looking at my first prototype we discussed how this could be developed and what I need to do to make a full campaign.

what does looking at something in colour vs black and white look like?

Play with the idea of missing butterflies?

Encourage a crossover between a fashion brand, chelsea flower show and my own campaign

Select three words that are the pillar of my campaign.

what is the context to this campaign? how will it work in terms of problem, insight, solution