#dma14

New Post has been published on http://www.learn-digital-marketing.com/top-challenges-for-multichannel-marketers-dma14/

Top Challenges for Multichannel Marketers #DMA14

Two-thirds of marketers in enterprise companies fail to tightly coordinate campaigns across all marketing channels, and just 43 percent state that their marketing departments share common goals across channels, reveals new research released during this week’s Direct Marketing Association (DMA) Annual Conference in San Diego. 

The report (registration required), sponsored by Yes Lifecycle Marketing, was based on a survey of more than 300 marketing executives in large- and mid-sized companies, and found that organizational silos continue to hamper marketers from effectively implementing multichannel strategies.

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New Post has been published on http://www.learn-digital-marketing.com/the-magic-of-meaningful-customer-experiences-dma14/

The Magic of Meaningful Customer Experiences #DMA14

Magic Johnson gave the ultimate demonstration of personalized marketing yesterday, as he stood in a room full of admiring marketing professionals and posed while smartphones captured photo after photo of the NBA Hall of Fame Legend-turned-entrepreneur.

One of the day’s keynote speakers at DMA2014 in San Diego, Calif., Johnson continued connecting with the audience by avoiding the stage, and instead circulating among attendees throughout his entire talk on creating meaningful customer experiences. 

.magicjohnson got all the photos out of the way up front, so we can focus on his message. #DMA14 @ DMA… http://t.co/3x9JeYRBou

— Jenne Barbour (@jennebarbour) October 27, 2014

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