#dlir

TH3 SLK took to Instagram moments ago with a hint of big news. The forward branding artist is forever reinventing the way in which he delivers his music and content to the world. posting the above pic he also stated he wants to give his real fans a more personal experience and that the number he's been spreading around telling people to text as of late is not only his personal number but the way he will make exclusive announcements to fans, advanced show tickets, music etc. In a music industry fueled by music hosting services as YouTube, iTunes, spotify etc., TH3 SLK is seeming to take a "Ryan Leslie" approach at delivering his content, which he keeps no secret and sites as a major influence. However what makes TH3 SLK's approach very different is Ryan Leslie had the advantage of major label exposure before doing so. This is a bold move for the NY bread artist and sites this will only be implemented in his releases under his own DonLyfe International Records. He also is not forcing any other artist on his label to conform to his standards of releasing his own music under the brand. TH3 SLK jokingly coined the phrase "Illuminati Marketing" meaning he is filtering out the people who are not interested in supporting his music and delivering straight to his core fans. There's a lot of happenings in the DonLyfe offices with new artists and new music on the way. We are closely listening for TH3 SLK to announce a new 2016 project and anticipate an update when he broadcasts his first periscope later this week. Text TH3 SLK at #9144813323 #STAY #TUNED

This year without a doubt belongs to the #underground #mainstream #Viral King TH3 SLK & his DonLyfe International Records imprint. Hailing out of a cluttered NY hemisphere TH3 SLK has always defined his persona on women and truth about his flaws and gritty experiences. The brain of a Genius is bound to manufacture a prototype of his legacy and TH3 SLK delivers just that with himself and his Label. Behind the scenes he is working with staff to open the doors of DonLyfe and branch off of the label and TH3 SLK's connections to provide aspiring artists major label services and indie artist budgets. If we have learned anything we know the pricing will be too fair for the consumer as TH3 SLK tends to believe in the gift of giving and putting the consumer and fan first. Details of the store fronts launch are still unclear but we anticipate TH3 SLK to have it up and running by the time he departs for ATL this weekend. Stay tuned......

While millions drank in anticipation for the ball to drop, TH3 SLK was taking a rare but well deserved nap waking up just in time to publish his official DonLyfe International Records label website. But TH3 SLK's workload has been in overload since 2014 began with the release of his viral single Focus, followed by the Launch of the Record Label. After the labels launch TH3 SLK went silent and no new music came out of the newly inked indie camp. Then at the end of summer an announcement that a new EP entitled TH3 DON JORDAN was announced on twitter via TH3 SLK's official twitter account @th3slk. In little time TH3 SLK had completed the EP and releases the first single Aint Enuff to internet acclaim. The single went viral behind TH3 SLK's marketing strategy he calls "Formula 1." On October 29, 2014 he released TH3 DON JORDAN via his soundcloud account. In not time it was viral. He wanted this project to have no preconceptions so the few videos released to this point have been promo mini movies and a video dedicated to Eric Garner to the 1st track on the EP, Have Mercy. This is not by accident. TH3 SLK does not want his music confined to the lines of mainstream. He feels if videos are to be produced for his songs they will serve the purpose of sending a message. He goes for fame but shy's from over saturation or over exposure. That mystique has given TH3 SLK the ultimate platform in an industry where most artists sell their identity for money and fame. TH3 SLK wanted to find a way to separate himself from the pack as he realized his music although successful didn't get the platform that other artists songs got so taking that and making it his goal created this website. He wanted to create a place where he wasn't limited or too all over the place. In this day and age artists have their music on 100's of sites. He wanted his label website to serve the purpose of a universal media channel or source for the labels artists to have every media source in one place and profit off of our own brand instead of selling it to radio and magazines. And gives the artist the upper hand in negotiations with companies of that media category. And lastly the artists wont have to worry about being overshadowed because they are coming to the site to enjoy the labels music and not anyone else's. TH3 SLK is thankful for the website traffic he has received in less than 24 hours and thanks you all from the bottom of his heart. Wait till you see what we're serving this 2015!!

— Michael Levine