#dknewmedia

Email deliverability is an ever-changing and important piece of a strong email marketing strategy, but it does come with a large amount of challenges.  Challenges such as email phishing, spam filters and other barriers that are put in place to divert the attention into the junk folder instead of your inbox.  It is very possible that you could have a great message, wrapped in a beautiful email, with a great incentive, but it means nothing if that email doesn't reach the inbox it was intended for.  You can tackle these challenges head-on by using spam filtering, blacklist operators, having smart inbox's, authentication and practicing good list hygiene-to ensure that the email remains in the good books on the ISP.  There are many tools available to impact your email deliverability, you just have to figure out what works best for you and your inbox.