In the course of my art and research practice I developed what I call a dispersal art practice, where distribution is integral to the doing and making of art. This means the artist doesn’t see the distribution of art as something that comes after making an art object and is done by galleries or websites. No, the distribution of art is now seen as part of the artwork, or is the artwork, and it is seen as an act of self-determination by the artist. The distribution by galleries is an equal and parallel part of the process.
The art object becomes a dispersed object often in the form of a project. It consists of multiple entities that are located on, or circulate through different platforms, online and within galleries. The dispersed art object might appear in different forms at different times and locations. For instance within the project Unconsumable Global Luxury Dispersion (UGLyD) I will develop an artist’s archive of artwork titles, which will be dispersed online and shown within the Hansard Gallery in a particular form at a particular exhibition. The artwork UGLyD is constructed as an unfinshed module which means it might be shown in a different configuration and material condition at a different site somewhere in the future. I consider these different materialisations as part of the same piece.
For more information on my theory and practice see Rethinking The Status Of The Art Object Through Distribution (2015).