#directvsindirectbookings

For today’s hotelier, managing reservations isn't just about answering calls or handling walk-ins. It’s about ensuring visibility and control across a growing number of online and offline channels—ranging from OTAs and metasearch platforms to your direct website and offline travel agents.

Let's be honest – the scale of this challenge is staggering. In 2023, a large majority of travelers (72%) preferred to book their trips online, compared to only 12% that preferred using a travel agency. This shift isn't just a trend; it's a fundamental transformation in how guests discover and book accommodations.