You will benefit from the new local search feature of Google that was previewed at the beginning of this year; that includes the enhanced capability of surrounding search using the in-built camera of your phone.

The link disavow tool was introduced by Google in October 2012. John Mueller says that disavowing random links flagged by tools is not a good use of time. It changes nothing. Use the disavow tool for situations where you actually paid for links and can’t get them removed afterwards.

A feature that makes it easier to list products in the Google Search shopping tab is being added by Google to Search Console.

Conversational marketing is all about effective one-to-one interactions between marketers and customers. It contributes to the credibility of the business as the customers are being heard.

Businesses are now understanding and using artificial intelligence to make their services better. The use of AI is helping firms with content creation, chatbots, search engines, etc.