#digitalizing

So, my local library re-opend after some renovations again and I was there for the first time today, being surprised to see so many people (mainly kids) at the counter, looking quite dejected.

Turns out the library has gone "electronic payment only", so quite a number of kids who wanted to return games and other stuff you can only loan for a small fee stood there with their coins and were denied returning their goods. They were told to come back with a parent who could pay for them electronically. WTF?!

I mean, the opening hours are not exactly great for people who work full-time to begin with. Also, if parents approved their kids' own children library cards, shouldn't these kids have the opportunity to handle their own loans (that don't require parents' permissions) That's a huge part of the fun and learning experience, no? Not to mention that kids might get away with loaning a game their parents would not approve of per se, you know?

Anyway, I offered to pay all these kids' fees with my card, so I spent ages in line of that REALLY FUCKING SLOW machine they have set up for "digital payment" now. What an improvement indeed that returning a simple cardboard game now requires so many steps:

In this modern digital era, people move their business towards a website to increase awareness and generate higher leads. Certain aspects can improve the website's ranking and increase the visibility of the website in the search engine. Search engine optimization works on different backgrounds. For instance,  it depends on the domain authority, ranking keywords, website traffic, SEO score, etc. These are the parameters that define the website's health and indicate that the website is doing great or not.

To boost the business, SEO can be implemented into the following methods.

Constant update of the content on the website for both mobile and website versions.

Optimize social media marketing and align all the content with social media marketing. Install tools like pixels on the social media business account to track and divert the website's traffic.

Guest posting on different higher authority domain websites.

Publish the blogs with backlinks on other different social media pages and directories pages to increase the SEO ranking of the website in the search engine.

These are the few foundational steps that are crucial to increase the overall health of the website. This will benefit a brand in terms of higher sales and revenue.

I’m actually really proud of this one. What do you think?