#digitalcommerceplatform

A digital commerce platform is a software application that allows you to sell, distribute, and manage cloud-based software and services. Software-as-a-service (SaaS) platforms are a type of digital commerce platform. A wide range of digital products can be sold using digital commerce platforms.

The global digital commerce platform market is expected to be hampered by a lack of digital market skills and a nascent stage of development. Since the industry is still relatively new, many retailers lack digital marketing skills and thus fall behind the competition. Because managing digital activities consumes approximately 60% of a marketer's working time, retailers must acquire those skills in order to compete. Furthermore, the lack of a market governance structure is expected to limit the growth of the global digital commerce platform market during the forecast period. For example, in many developing countries, including India, a lack of a uniform tax structure leads to issues such as double taxation or impediments to the free flow of goods within the country.