#digitalclienteling

There is still much to be said about in person experiences for relationship building.

Imagine knowing what every customer is going to buy as they walk into the store. This may be the impossible dream, but advances in clienteling are moving that dream closer. Clienteling may not be new to fashion and luxury brands – sales associates can recognise key customers on sight. However the rise of the global customers operating across geographies and multiple channels makes it harder and more complex for companies to comprehensively understand their customer base.