Project Reflection
1) The first idea (and hopefully the idea that I will be following through with) for my final project is to explore the digital music industry in hopes of understanding how MTV, who, during the breakthrough of the digital era, failed to maintain their prominent role in the music industry, and allowed digital  competitors to swoop in and steal many of their listeners. The following link has been very interesting to me and will surely aid in my research: https://hbr.org/product/music-and-the-real-world-thirty-years-of-mtv/812041-PDF-ENG. Furthermore, I would also like to explore how Spotify has been able to rise to the top of the music streaming industry and what decisions and methods were taken in order to do so. This link ought to help me for this part of my research https://hbr.org/product/spotify-face-the-music/IES473-PDF-ENG. I’ve always been into music and very up to date with how I approach my listening, but I am even more interested to understand how and why these musical powerhouses have reached their current positions.Â
2) For my second idea, I would like to explore how the digital era has affected our youth. Specifically, children in middle school and their success in the classroom as well as their social upbringing. Having a little brother, its been interesting to see him snap chatting his other 14 year old friends instead of texting them over the past year and a half, and I would like to understand how the handheld electronics medium has affected these kids on a broader spectrum.Â
