#different image specifications

In the traditional way of advertising, making a good design is usually intended to enhance a product and is done at the last days before the launch. This is very different from the current trends in modern advertising. The contemporary marketers put together and incorporate a good design into a social media marketing campaign early on the marketing process. They take advantage on the Internet in which consumers are primarily attached to. Social media platforms have become the go-to for product discovery and where potential customers could learn more before actually buying the products.

A good design does not only mean a good looking layout. One has to consider if the designs are engaging enough to bring in conversions.

One of the trends, also, is the allocation of at least 40% of the marketing budget into content creation.

Design Principles for Effective & Engaging Social Media Posts     1. Logo placement must be consistent 2. Choose and use your brand colors well 3. Use the appropriate typography for your brand values 4. Make images work on your advantage 5. Layouts have to be consistent 6. Optimize images accordingly 7. Create designs that look alive

Humans stay away from the unfamiliar, but gravitate towards something that looks recognizable. It should be your goal to be identified at a glance by enhancing your posts with a superb design. Make use of colors, get creative with imagery, and be witty with every post and you will soon see the fruits of all your efforts translate into actual sales.

Better conversions are not far from reality if you are to live by these principles of design. Apply it on your designs and you will notice significant improvements in terms of engagement, presence, and, ultimately, sales.