The mind of a designer is a mind like no other. A designer looks at many perspectives, collects information for many sources to design a simple or complex campaign. The campaign is usually dictated by upper management who submits an RFP to the designing while also hoping for the best.
Having your creative director, designer, on staff with you, immersed in the culture of the brand will help when it comes to creating something that is authentic to the identity of the company. The creative director can also ensure that your resources are properly allocated, and used to the best of their ability.
According to our text, Designing Brand Identity, there are many benefits to hiring a Creative Director to oversee the branding and design process. There’s a level of maturity in workflow and design that comes with the decisions made by a well in-formed staff thanks to a Creative Direction who is well rounded in how to communicate and how to design for us (Wheeler. p. 115).
Three take aways from this course...
1. Research is EVERYTHING. Dig as deep and you can, then go deeper. If you do it you may find something extraordinary for create an amazing bran die
2. Start in Black. It’s easy to design a logo in color, but if you can get it right in Black and White, you’ll have further troubles in color.
3. Margo Chase. We lost Margo last weekend, but the best aspect of this course and the one before it was finally having a female designer to look up, such as Margo.
Wheeler, A. Brand Identity: An Essential Guide for the WholeBranding Team. Retrieved July 27, 2017 from
