#dharmaworld

Source:

https://www.instagram.com/dharmaworld/

Source:

https://www.instagram.com/dharmaworld/

Source:

https://www.instagram.com/dharmaworld/

Source:

https://www.instagram.com/dharmaworld/

Source:

https://www.instagram.com/dharmaworld/

Dharma World’s TikTok Breakthrough

🎯 Challenge

Dharma World had no TikTok presence. No account, no audience, and no clear strategy. Despite a high-potential product and loyal offline following, the brand was invisible on one of the most powerful platforms for discovery and conversion.

⚙️ What I Did

Built a full TikTok content calendar from scratch, aligned with trending themes and brand values

Developed a consistent visual and narrative tone that felt both human and product-focused

Introduced themed content pillars including "Crystals Education" and "Star Sign Studies"

Launched weekly TikTok Live sessions to drive deeper engagement and real-time interaction

Trained the team on platform best practices and provided scripts for trend adaptation

💥 Results

📈 38K TikTok followers within 2 years 🎥 Views jumped from 400 to 10K+ per video, with spikes up to 80K on trend-based formats 💬 Average of £2,000 generated per livestream session 🛍️ Sales uplift directly attributed to content series and livestreams 📊 Boost in website visits, TikTok profile clicks, and time spent on page

🧠 Impact

Turned Dharma from a niche jewellery in the heart of Napoli to a renowned wellness and luxurious brand, TikTok-native player. The brand now has an agile social-first content strategy that drives both engagement and revenue, and positions them for long-term digital growth.

Source:

https://www.instagram.com/dharmaworld/

Source:

https://www.instagram.com/dharmaworld/

Source:

https://www.instagram.com/dharmaworld/