“Brands need measurement if they’re going to spend on mobile.”
The biggest theme from the “Mobile, Mobile Everywhere” article by Allison Shiff is the lack of mobile measurement prohibiting increased spend in the space, especially among the larger brands. It’s something we agree WAS the biggest barrier from a brands’ perspective but we are finding that to no longer be the case.
After beta testing our Device Connect product and releasing it to the public in May we have seen a major uptick in spend from not only our current clients but also new clients, including many Fortune 500 brands. Device Connect facilitates real-time conversion tracking (post view & post click) across all mobile platforms - even iOS Safari while also solving some of the major challenges the mobile industry faces today.
Mobile Challenges
• 90% of all mobile conversion go unrecorded
• Conversion tracking in IOs
• Availability of Deterministic App to Mobile Attribution Systems
• Accuracy of status quo Industry Cross screen targeting platforms
• No 3rd Party ad servers can track mobile conversions in all environments
Device Connect Solution
Accomplished with the use of TRUE ID through our exclusive partnership w/ Verizon Precision Marketing Insights Group
• Measurement across all mobile devices and operating systems
• Uses a myriad of identifying data points most significantly True ID
• Ability to track conversions from in app to mobile web (100% accuracy)
• Cross Screen Measurement
• All Data points stored in our DMP allowing Brands to segment and target their loyal customer base now and in the future
• Visualized through a transparent platform in real time
We realized early on that this solution is something that would not only open the spigots of mobile spend among brands but also provide a tool to help brands target and more importantly understand their audience in mobile. We would love to show you how it’s done...
