WEEK 12 - FINALISED PACKAGING LABEL LAYOUTS✨

1. Full Colour label (front)  //  2. Full Colour Reverse label (back) // 3. Black and White (high contrast/ front and back) label

These are my finalised label design layouts! All different versions include with/without text.

Front label includes: Logo / Name of contents / Design illustration / 60ml measurement label / Important dietry information.

My blog layout is a bit odd due to me uploading late so I decided to compile all my development posts into chronological order on this post to show that I did do the work consistently, and also make it easier for the marker (or any other readers) to trawl through the design development content. 

Please click the links below to go to the posts!

Week 1:

Good and bad beverage packaging

Week 2:

Sketch noting and word association

Week 3:

Initial moodboards

Week 4:

Moodboard reflection

Week 5:

Logo concepts

Week 7:

Visual direction moodboard #1

Week 8:

Visual direction moodboard #2

 Visual direction mock-ups

 Assignment #1 Powerpoint pitch presentation slides

Week 9:

Assignment #1 visual direction spreads

Week 10:

Colour palette development and font research

Week 11:

Finished logos

Illustration work in progress

Week 12:

Finalised packaging label layouts

Week 13:

Final packaging mock-ups and final design rationale

Final visual case study spread

Thank you very much for reading. Enjoy! 

FINAL DESIGN RATIONALE:

My final DESN1011 packaging case study design is based off my “Starhead” concept. While my “Constellations” concept was initially voted on in assessment #1, I found that concept too basic (it was the logo on a dark background) to explore and continue to work on; as well as that, it didn’t convey the themes or concepts that I initially wanted to explore with the product packaging. 

My final packaging concept is mascot and illustration based. The mascot I created for this brand is called “Starhead”, specifically made to go match with the space-gimmick and Japanese-kawaii visual themes. Starhead is a small chibi character with four soft colours – white, blue, pink and yellow – made to draw the eye but remain visually pleasing at the same time. The rest of the packaging continues the colour theme with an illustrated yellow-pink cloud background, blue sky and swing.The logo is hand-written to further the sketchy, rough look of the artwork, and can change colour according to the packaging. 

The default colours on this particular packaging are pink, purple, yellow and blue. The sub-fonts used are “Sketchy” and “Simpel”, the latter a more formal text used to display important information such as statements on the front (“No added preservatives,”) and ingredients/diet information on the back. The back packaging is separate from the front, and includes a simpler cloud background to make the nutrition details easier to read. 

All designs for the packaging are based on the theme of space, Japanese mascots and tea. 

WEEK 11 - FINISHED LOGOS✨

1. Full Colour logo // 2. Black and White (high contrast) logo // 3. Reverse logo

These are my final logos (not vector format - tumblr doesn’t accept). My Seeing Stars logo is handwritten and can be custom coloured in accordance to whatever product needed. 

WEEK 10 - COLOUR PALETTE DEV AND FONTS✨

I have chosen to go ahead with my “Starhead” visual direction as this beverage add-on can be used for any beverages, not just alcohol. Therefore, I am going to go with the illustrative concepts I have to enunciate the fun nature of boba tea.