16.01.2017
-Design Ranch
-Erik Svetoft

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16.01.2017
-Design Ranch
-Erik Svetoft

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Identity package for a dentist's office. Via the Design Ranch blog.
HAH. AIGA Design Ranch 2011.
Design Ranch reflections
Design Ranch taught/reminded me how to stop and just listen, observe, think and breathe. I was reminded to look farther than two feet in front of me and allow my thoughts to wander; allow my senses to experience everything around me.
“Look around you”
In doing so I was able to better appreciate a lot more than I would have normally and in a more holistic sense. I felt like I could finally form a complete thought, like I was more willing to accept ideas and allow them to grow and develop. I am also a little more accepting of myself and my own opinions without immediately dismissing them. I even noticed today at work that I was more observant of the examples that were shared with me and felt no hesitation or awkwardness in sharing my opinion outwardly. I hope this stays with me for a long time. Maybe hitting my head knocked some sense into me.
Design Ranch
Design Ranch is a retreat hosted by AIGA Austin in the heart of the Hill Country. The focus of the retreat is not to learn the latest tips and tricks of Photoshop or how to use social media to market yourself. Instead it's about getting messy, crafty, soaking up the sun, making friends and reconnecting with your creative side.
As in 2009, I participated as a volunteer. The DR Board is a wonderful group of folks. The volunteers and the attendees rounded out the event - charming and fun people all around.
I attended several workshops but the one I was most excited about was Keri Smith's Mess: A Workshop of Accidents and Mistakes. If you haven't heard about Smith, she is an artist, illustrator and writer of several books - "Wreck Your Journal," "This is Not a Book," "How to Be an Explorer." Her workshop asked the attendees to:
Do not try to make something beautiful.
Do not think too much. (There is no "wrong.")
Continue under all circumstances.
As creatives, and humans, doubt and fear plague us in our endeavors. It's important to not be consumed by trying to be perfect. You have to play and make mistakes to grow as an artist/designer/you fill in your career of choice. These are simple but powerful ideas she talks about it. Being perfect in the end only hampers you and can stop you from pursuing a dream or goal because you are not quite where you want to be.
Keri Smith was charming and began the workshop with an introduction about her process. Buddhism has clearly shaped her process in a lot of ways. The important take home points were:
Challenge yourself
Embrace discomfort for growth
Learn to be ok with nervousness
Live a great life (as defined by you)
Creativity is a disciplined act. Do it every day!
Keep a journal
In so many ways, her words mirrored a lot of what I've been doing in my life. Thanks Keri!

Anya is live and ready to show you everything. Watch her strip, dance, and perform exclusive shows just for you. Interact in real-time and make your fantasies come true.
Free to watch • No registration required • HD streaming