Design Effectiveness and Logos | Wk 1 Measuring Design Effectiveness
This week I began the course Measuring Design Effectiveness at Full Sail University. During this week we were to create iterations following the final sketches we made last month and then digitizing those sketches to be added to a survey measuring the effectiveness of the design. The survey was to include questions that pertained to the narrative, industry sector, and demographics of viewers. The images of the original logos and the iterations are below:
Final 5 Sketches from Multi-Platform Delivery course:
Progress Made Before Survey Submission:
After creating the iterations I digitized the sketches of the logos and the image for that is below:
5 Digitized Logo Choices:
By digitizing the logos and applying it to the survey in a digitize form it taught me to display my design work in the most professional way possible. By creating the survey to look more professional it will help the survey takers to analyze the design more effectively and provide the best possible answers from their analysis of the design.
The survey questions I created are below with a description as to why I posed these questions:
Narrative/ Company Description:
Honey Dew Bee Company offers harvested organic raw honey that is naturally beneficial. Honey Dew Bee Company's focus on health stems straight from the hive. They keep the hives healthy and the surrounding plants healthy to ensure the best quality in organic raw honey on the market. Honey Dew Bee Company puts honesty, quality and care into everything that carries the Honey Dew Bee Company's name and is committed to this quality while also preserving this natural, beneficial and clean product.
Explanation: The narrative was added to give the survey takers an idea as to what the values and ideals that the logos are suppose to represent.
Question 1: (Multiple Choice)
Is the narrative/ company description evident in the logo choices above and signifies the product and company services this company offers?
• B) Yes the logo choices do
• C) Other (Please Specify) (Comment Box)
Explanation: This question was to ensure that the logos were appropriate in its representation of the brand.
Question 2: (Multiple Choice)
From looking at these five logos which logo choice would you most likely purchase raw honey from?
Explanation: This question was to decide which logo would be the most appealing to the audience when it is to be sold against competitors.
Question 3: (Multiple Choice)
Which logo choice makes you feel the happiest?
Explanation: This question was to research which logo fits the target demographic. Which is aimed towards happiness and individuals that value the thought of a caring product.
Question 4: (Multiple Choice)
Which logo choice makes you feel the most like the company offers a high quality product?
Explanation: This question was to research which logo fits the narrative in the thought of offering a high quality product.
Question 5: (Matrix/ Rating Scale)
If you saw one of these logos on a honey product at a health food store would it make you want to try raw honey?
Not at All Slightly Perhaps Yes Very Likely
Explanation: This question is to rate the effectiveness of the design when marketed to the target audience.
Question 6: (Multiple Choice)
Which logo choice most appeals to your sense of hunger?
Explanation: This question was posed to see which logo would appeal to the target audience and help persuade them to purchase the product through the emotion of hunger.
Question 7: (Multiple Choice)
Which logo choice caught your attention first in a positive way?
Explanation: This question is to research which logo would provide the best emotional connection to the target audience at first glance.
Question 8: (Multiple Choice)
Are you aware of the benefits of raw organic honey?
• B) I am moderately aware
Explanation: This question is to research the target audience and how the promotional items should be marketed to speak to them efficiently.
By creating this survey it provided me with a valuable lesson on how to test market a design before branding a company. The results of this survey allowed me to narrow down the effectiveness of each design and ensuring that this design would work when it is used for marketing purposes. By targeting the correct audience it helped me to understand whether I need to make further iterations on the existing designs or if I had a design that was strong enough to move forward with. Next week I will provide the results of this survey and display how these results helped me to move forward in the creation of my media assets. Moving forward, I will use this research technique on future designs so I can ensure the best possible outcome for the designs I create for future clients.
