“Just as the century-long crisis of the art system’s two founding values—that is, the uniqueness and originality of the artwork—is reaching its apex, another destabilizing element is starting to take hold: the overwhelming and uncontrolled rise of amateur creativity. In other words, the production of images is no longer limited to a specific and qualified category of people. Everyone can participate in the construction of the collective imaginary, by creating things anew, remixing existing material, and contributing to the dissemination of content through the practice of sharing. Artworks, whether past or present, are no longer untouchable objects to be contemplated in museums or books; rather, they are available materials. The entire history of art is subject to a continuous process of appropriation and reinterpretation: images are downloaded, modified, and reintroduced into the flux of communication, in an unstoppable and vertiginous cycle that makes any content unstable, mutable, never final.”
—Valentina Tanni, Memesthetics: The Eternal September of Art
