#denim customization

TREND ALERT : Pepe Jeans London Custom Studio – Design Your Denims

Pepe Jeans London Custom Studio – Design Your Denims

Hello Magnifico’s

I hope the Monday blues are out of your schedule but now the wait for Friday begins. Well, I have carried some blues from the weekend which will be on show in few minutes time. If you follow me on Snapchat (vipzy_magnifico) or Instagram (forevermagnifico) then you might be knowing I visited the Pepe Jeans Indiastore in Mumbai…

And although it may seem trite to say it here, her work hooking primitive wool rugs is what makes her a true artist.  Even if, in the words of my seventeen-year-old sister, “She’s just lowkey about it.”

It was my mom who introduced me to rug hooking at a young age. She often brought me with to her classes or to the store as she picked out wool and other supplies. From her, I learned how to appreciate the details of  handmade work and began my fascination with American craft.Often wholly intricate, painterly, and overscale, she takes old strips of wool and weaves them into burlap fabric, usually following some design. Mostly her work is more figurative and pictoral, but after noticing my obsession with Native Chimayo weavings and Mexican folk art she has begun branching out into more geometric patterns that look vaguely southwestern.

Now, what does my mother and her rugs have to do with LA-based weaver Jay Palmer you ask? Well, nothing really, except for the fact that Jay Palmer’s work — the practice of weaving together old strips of fabric into something entirely new and beautiful — is not all that different from what my mother does with her own wool rugs.

I was lucky enough to meet Jay Palmer a few years ago during Levi’s Station to Station. He was in the Maker’s yurt, weaving old strips of indigo denim into something akin to a highly elegant rag-rug on a huge loom. I snapped this photo of his hands while he took a brief moment to rest.

It is the very human need for textiles that makes them such compelling pieces of art. Most always pieces like Jay’s indigo fabrics and my mothers woolen hooked rugs are incredibly time-intensive and crazy-laborious to create. Once finished, they are beautiful, as it’s almost as if a bit of the other person’s soul is captured in the custom piece you now hold in your hands.

I love the idea of incorporating these folk-art methods in with a piece of jeans or a trucker jacket. It imbues the piece with a sense of heritage, place, and artfulness that is wholly special and so, so unique.

I’ve experimented with my own embroidery on old trucker jackets, taking inspiration from my mom’s hooked rugs, but never have I made a wall-hanging or rug of my own. I am pleased to report that this week my mother found a frame of my own  that I can  begin using and that this week we will start working on our own denim rag rugs! Really looking forward to working on both with her. And excited to see if we can incorporate some fun techniques in with my favorite thing — blue jeans.

DENIM: Levi’s Authorized Vintage

  This fall, Levi’s releases their newest capsule collection for true denim diehards. Wholly separate from their already wildly popular ‘Levi’s Vintage Clothing’ line — the collection boasts vintage pieces from the company’s archive that have been customized and refurbished for a new generation of denim enthusiasts.

As the trend for embroidered embellishment and vintage patina in the denim…