IT'S A COLOR REVOLUTION @Avedaitalia takes hair color to the next level with Full Spectrum Demi+™, the new natural color system that offers speed, treatment, shine and customization all at once. - You just need to try it to realize how game-changing it is: in a maximum of 20 minutes (minimum 5) of processing time you get a vibrant, shiny color, which lasts long and which, almost incredibly, treats and strengthens the hair. A paradox? No, only the result of Aveda’s expertise that has implemented and enriched the strength points of its cult color system Full Spectrum™, actualizing it and taking it closer to the needs of today's women who increasingly require speed of processing, natural ingredients, performance and treatment altogether. But also the glamour side that a color can offer with endless possibilities for customization. Check out more on Beautique! - Hair by @leprihairspa Pic by @ksenia_photo_it - #demiplus #avedacolor #haircare #avedaitalia #ad