#demandgen

Sales reps can only be as good as the product and message they represent. Before companies can hire Sales reps, they need a great product with messaging that conveys the benefits to customers. Sales reps need support from marketing in the cross functional organization of tomorrow. The messaging should be able to prevent customer objections. Unfortunately, this is where many Marketing departments fall short.

Many people that get hired in marketing, lack a sales background and have no idea on how to handle customer objections.

In addition, many people in Marketing lack the background and understanding of how people learn. Teachers and psychologists have this training. Understanding how people learn can make product messaging more effective because it can be presented in multiple formats. Many people in marketing lack practitioner experience and as a result marketing is not as effective as it could be. Practitioners are especially under represented in the Marketing function of many EdTech companies and this needs to change. Now I will make a case for hiring Sales Reps, Teachers and Industry practitioners in marketing.

Case for hiring ex Sales Reps

Knows how to handle objections which can be applied to message

Experience dealing with customers, knows customer pain points

Sees how end-user uses the product

Can increase sales using Sales expertise to make messaging customer centric

Can assist with Sales and Marketing Alignment as companies need to work cross functionally

Understands the issues Sales Reps face and has the credibility of being a Rep when collaborating with Sales Teams

Experienced obtaining , qualifying and converting leads to Sales ie Lead gen/demand gen

Hiring Industry practice experts

They are the customers and understand the pain points better than any market research -should be in leadership roles

Healthcare does this with Doctors, Dentists

Tech does this with programmers and engineers.

Why not EdTech!

Can increase Sales because they are the customer and understand the pain points because they have experienced them in the job

This is the best market research/ buyer persona there is!

Case For hiring ex Teachers

understands how people learned

skilled at tailoring content for understanding based on learning needs

Today’s marketing is about educating customer and earning the right to market to them as they can educate customers

Why it is not Good enough to just place them in Sales

People in Sales are not involved in the creative process and cannot change their cards and company messaging.

They cannot address weaknesses in messaging and product.

The Marketer of Tomorrow

Has all of the above in their background or at least a Sales background at a minimum.

My Unique Value Proposition to Companies

I would be an excellent fit for a Marketing role due to the following:

Former Outside Sales Rep which allows me to create messaging to preemptively stop most sales objections

Can help with Sales Enablement/coaching/go on selected sales calls to improve the sales process

Experienced Marketer

Can build a better talent brand by building out your career site with employee stories

Create and establish new markets along with helping to create new product offerings that complement existing ones

Experienced online audience builder

I have built up a large audience with 19, 000+ followers on WordPress

24,000+ followers on LinkedIn along with a following of 6000+ on my Twitter handle @DanGalante

Are you ready to increase Sales by improving Marketing? Your sales teams deserve better!

Change today!

How have you increased Sales by improving messaging? Comment and share below.

Here are the slides.

Additional Resources 

Sales, Marketing & Social Media Strategies for Organic Growth

https://tmblr.co/ZTyq4v2VDX-Mx

https://tmblr.co/ZTyq4v2YTqK2h

http://dangalante.me/2016/10/18/how-businesses-will-increase-sales-by-improving-how-they-hire-marketing-staff/

About the Author

Dan is passionate about using Marketing to help businesses drive sales. HubSpot Certified in Inbound Marketing, Dan has worked on various marketing assignments including Start Ups, a Political Campaign and a Digital Marketing Conference.

Prior to teaching, Dan served customers as an Outside Sales and Marketing Rep in NYC. In this role, he taught and trained Dentists on the company’s products and services using a consultative selling approach combined with direct marketing. He also supported the company’s marketing efforts at industry trade shows.

He writes and publishes a business blog on the topics of Sales, Marketing and Social Media entitled Sales, Marketing & Social Media Today; which has grown to 24,000+ followers on LinkedIn and 19,000+ on WordPress.

Learn how Metadata.io automates B2B marketing campaigns using AI-powered audience targeting, campaign optimisation, and lead generation. Discover its features, benefits, and how it improves marketing efficiency.

Modern B2B marketing has become increasingly data-driven, requiring businesses to manage campaigns across multiple channels while continuously optimising performance. Marketers need tools that can automate repetitive tasks, identify high-performing audiences, and improve the efficiency of lead generation. As competition grows, companies are looking for solutions that help them make smarter decisions and maximise return on investment. Marketing automation platforms have emerged as essential tools for organisations seeking to streamline campaign management and generate better results through data-backed strategies.

Businesses today face challenges such as rising advertising costs, audience-targeting complexities, and the need to scale demand-generation efforts efficiently. Advanced marketing platforms address these challenges by leveraging automation, artificial intelligence, and analytics to improve campaign performance. These technologies help marketing teams spend less time on manual processes and more time focusing on strategic growth initiatives.

Understanding Metadata io

Metadata io is a B2B marketing automation platform designed to help businesses automate demand generation, optimise advertising campaigns, and improve lead acquisition. The platform uses artificial intelligence and machine learning to automate campaign execution, audience targeting, and performance optimisation across various digital advertising channels.

Unlike traditional campaign management methods that require constant manual adjustments, the platform continuously analyses performance data and makes data-driven recommendations. This allows marketers to identify what works best and allocate resources more effectively. By integrating with customer relationship management systems and marketing technology stacks, the platform creates a connected ecosystem that improves workflow efficiency.

One of its key objectives is helping marketing teams generate qualified leads while reducing customer acquisition costs. Through automation and experimentation capabilities, organisations can test multiple campaign variables simultaneously and quickly identify successful strategies. This approach helps businesses accelerate growth while maintaining efficient marketing operations.

How Metadata io Works

The platform operates by automating several critical aspects of digital marketing campaigns. Users begin by defining campaign goals, target audiences, budgets, and desired outcomes. The system then uses artificial intelligence to create, launch, and optimise campaigns based on these parameters.

Audience targeting is a core component of the platform. Instead of relying solely on manual audience selection, the system analyses behavioural data, demographic information, and engagement patterns to identify potential customers who are most likely to convert. This helps improve advertising efficiency and reduce wasted spending.

Another important function of Metadata io is campaign experimentation. Marketing teams can test different ad creatives, audience segments, messaging strategies, and campaign structures simultaneously. The platform gathers performance data and automatically highlights the most effective combinations. This continuous testing process allows organizations to refine their strategies and improve results over time.

Key Features And Benefits

Several features make the platform valuable for B2B marketing teams. One of the most notable capabilities is campaign automation. By automating repetitive marketing tasks, organisations can reduce manual workload and improve operational efficiency. Campaigns can be launched, monitored, and optimised with minimal intervention, allowing teams to focus on strategic planning.

Experimentation and testing features enable businesses to discover winning marketing strategies more quickly. Instead of conducting lengthy manual tests, organisations can run multiple experiments simultaneously and analyse results in real time. This accelerates learning and improves campaign effectiveness.

Integration capabilities further enhance the platform's value. By connecting with CRM systems, advertising platforms, and marketing tools, organisations can create a unified workflow that improves collaboration and data visibility. This connected approach helps businesses maintain consistency across their marketing operations while improving lead management processes.

Why Businesses Use Marketing Automation Platforms

Marketing automation has become essential for businesses seeking sustainable growth in competitive markets. Manual campaign management often limits scalability and makes it difficult to respond quickly to changing market conditions. Automation platforms help organisations overcome these limitations by increasing efficiency and improving campaign performance.

Businesses benefit from faster decision-making because automation systems provide real-time insights and recommendations. Marketing teams can quickly identify successful strategies and allocate resources accordingly. This agility allows organisations to stay competitive and adapt to evolving customer behaviours.

Another major advantage is improved lead quality. Automation platforms help marketers target the right audiences with personalised messaging, increasing the likelihood of attracting qualified prospects. Better targeting results in higher conversion rates and more efficient use of advertising budgets.

As marketing technology continues to evolve, automation platforms are expected to play an even larger role in demand generation and customer acquisition strategies. Organisations that embrace these tools can position themselves for long-term success by improving efficiency, scalability, and marketing effectiveness.

Conclusion

Marketing automation has transformed the way businesses approach demand generation, advertising optimisation, and customer acquisition. By leveraging artificial intelligence, analytics, and workflow automation, organisations can improve efficiency while generating higher-quality leads. These capabilities help businesses reduce manual effort, make smarter decisions, and achieve better marketing outcomes in competitive industries.

For companies looking to streamline B2B marketing operations, metadata io provides automation, audience targeting, campaign experimentation, and performance optimisation tools that support scalable growth and improved return on marketing investment.

Frequently Asked Questions

1. What Is Metadata io Used For?

Metadata io is used for B2B marketing automation, demand generation, audience targeting, campaign optimisation, and lead acquisition through AI-powered advertising strategies.

2. Does Metadata io Support Campaign Automation?

Yes, the platform automates campaign creation, optimisation, testing, and performance monitoring, helping marketers reduce manual workload and improve efficiency.

3. Who Can Benefit From Metadata io?

Today's buyers do more research, ignore more interruptions, and make decisions based on trust built long before a sales conversation ever happens.

The teams winning in this new age of demand gen aren't just running more campaigns—they're building better foundations. Smarter content. Cleaner intent signals. Tighter alignment between brand and pipeline.

Full article here: https://agile-operator.com/new-age-in-demand-generation/

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