Wiggly lines.
I used to love those long copy ads Leagas Delaney used to specialise in.
True, I never read the copy, but the theory at the time was that if you write a thousand words on, say, how a boot was made, you’d appear like a very well made boot. Showing a thousand words of copy was like a bit like a quality mark. But I liked them because they looked nice. Well, sophisticated, to be more precise. In…
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