#datamanagementstrategy

Why data leaders must stop treating them as the same thing

One of the most persistent challenges I see across organizations is the interchangeable use of Enterprise Data Strategy (EDS) and Data Management Strategy (DMS). While closely related, they serve fundamentally different purposes. When this distinction is unclear, data initiatives often become busy—but not impactful.

1️⃣ Start with the core question

A simple framing helps create immediate clarity:

Enterprise Data Strategy answers WHAT, and WHY. Data Management Strategy answers HOW.

Without this separation, organizations either jump straight to execution without direction—or create vision without operational traction.

2️⃣ What Enterprise Data Strategy really is

Enterprise Data Strategy is a business strategy, not a technology or governance plan.

Its primary role is to: - Position data as a strategic enterprise asset - Align data priorities with business outcomes and competitive advantage - Define the cultural and behavioral shifts required to become data-driven - Set the long-term direction for data and analytics capabilities

Typical EDS outputs include a data vision, guiding principles, priority themes aligned to business strategy, and a high-level roadmap for enterprise-wide data evolution.

3️⃣ What Data Management Strategy actually delivers

Data Management Strategy is the execution engine that enables the enterprise vision.

It focuses on: - How data is governed, owned, and stewarded - Platforms, frameworks, policies, and operating models - Roles, RACI, funding models, and success metrics - Measuring and improving data maturity over time

Typical DMS outputs include a data management charter, implementation roadmap, frameworks and playbooks, operating model, and data literacy plans.

4️⃣ Why confusing the two creates failure modes

When EDS and DMS are not clearly differentiated: - Tool-led initiatives replace outcome-led strategy - Governance becomes a compliance exercise rather than a value enabler - Data teams optimize locally while business value remains elusive

When done right, DMS becomes a deliberate enabler of EDS, not a parallel or competing effort.

Final thought for data leaders

If your organization is investing heavily in data management but struggling to demonstrate enterprise-level impact, the issue may not be execution quality—it may be the absence of a clear, well-articulated enterprise data strategy guiding those efforts.

— Manish Vijay, a student of Data and Digital technologies

(This is first of the blog series. Stay tuned for more on this topic)