#data drop

The numbers are in: Belgian households are showing record-breaking financial wealth, reaching €1.252 billion. But beyond these impressive figures lies a fascinating story of consumer behavior that marketers need to understand. What strikes me most is the clear shift in financial decision-making: Belgians are increasingly favoring secure investments (+€12.8B in term deposits) while still…

What a weekend for digital media! In an unprecedented 24 hours, we witnessed TikTok‘s temporary shutdown and revival in the US, affecting 170M users and 7M advertisers. President-elect Trump’s intervention and promise of an executive order has now restored service, marking a dramatic shift in the platform’s US future.But here’s the bigger picture that every marketer needs to consider:1. During…