Modern buyers don’t move through a clean, trackable funnel anymore.
Much of today’s research and decision-making happens anonymously through podcasts, communities, peer recommendations, social content, and private conversations.
This invisible journey is often called the Dark Funnel.
While traditional attribution models focus on measurable clicks and form fills, the real influence often happens long before those signals appear.
The companies that succeed are learning how to build trust, visibility, and authority even when direct attribution is difficult.
This article explores how the Dark Funnel is changing modern demand generation—and why understanding hidden influence matters more than ever.
Read more: https://agile-operator.com/the-dark-funnel-shining-a-light-on-hidden-opportunities-2/
