DRAFT: Social Change (Extended Cut)
This is the first draft of the Social Change column, published in The Observer New Review on Sunday 28 November 2010. It's an extended version of the final cut - almost twice as long - which includes additional contributions from Channel 4's Alice Taylor and Matt Locke.
20 years ago almost to the day, the most radical innovation of modern times was released to the public. On 25 December1990, in a quiet computer lab in CERN in Geneva, Switzerland, Sir Tim Berners-Lee switched on the World Wide Web. This act set the agenda for expansive, far-reaching and inevitable transformations of political power, global economics, social interactions and personal identity. Berners-Lee’s move ushered in a communication revolution for one very important reason: he chose to release the technology for free.
This simple decision, based on a lifetime of working in development labs that supported openness, transparency and shared distribution, eclipses any hype about subsequent Twitter revolutions, Facebook campaigns or political protests we have ascribed to the platform since. It put the medium at the fore in a way that has not been seen since Gutenberg invented the printing press in 1450.
Like the printing press, the Web has been credited with ushering in an enlightenment: the power of information is now in the hands of the people, and, apparently, our social, psychological and cognitive capabilities are rapidly ascending into levels of sophistication that humanity has never witnessed. With the Web we can galvanise, coordinate, collaborate and overthrow. The Web is the most powerful harbinger of social change.
Frankly, that’s a really 1990’s thing to say.
Back then, when the Web was in its swaddling clothes, revolution meant building a website with the word “REVOLUTION!” in flashing red Comic Sans capital letters on a bright yellow background. Despite the crimes against design, e-radicalism required a degree of technological capability. Unfortunately, it was often no more effective than a giant billboard that people might drive by on the way to work or the shops, but wouldn’t otherwise have found if it wasn’t already on their digital pathway.
Things changed in 2003, when the barriers to entry were lowered to such a degree that ‘net pundits like Tim O’Reilly felt qualified to describe the new crop of publishing platforms like blogs and social networks as an entirely new phenomenon. With the advent of “Web 2.0”, millions of people grabbed virtual megaphones and overwhelmed the Web with details about what they had for breakfast. Effective radical action since has demanded a more nuanced and refined approach, and a return to Berners-Lee’s original ethos.
The new Web revolutionaries are enacting social change in a different way than their cyber-radical predecessors. There’s a shift in emphasis from publishing pamphleteering and propaganda – now lost in the sea of status updates – to radical actions that take seed in grassroots communities and are nurtured by technologists worldwide. The power, as 20-year old blogger and political activist Jody MacIntyre puts is, is with the people.
This has been particularly apparent in the explosion of technologies that circumvent censorship in countries where the media is controlled by governments. Over the last two decades, there has been a global shift in what access to information means; for many, it is now assumed to be a basic human right. Panic-stricken authoritarian regimes have tried to clamp down on the tsunami of opposition information that flows, unfettered, around the networks in their countries by shutting off access to dissident websites, but almost instantly, new tools emerge that open the pipelines again.
Walid Al-Saqaf developed an encryption technology called alkasir when the Yemeni government closed down his news aggregation site YemenPortal.net. As the son of a journalist murdered for reporting on a corrupt government, Al-Saqaf felt that it was important that he use both his journalism and IT skills to get around the blockade, “because I felt it would have been a betrayal to my own profession to simply manipulate what people see."
“Information freedom is essential if you’re really going to live a dignified life,” he argues. He believes that presenting his audience with both Government and dissident news sources will allow them to take better decisions. Alkasir provides the assurance of personal safety when users are looking at banned sites in the country.
China is perhaps the most infamous Web censor, but there is evidence that even its Great Firewall is undergoing renovation; its most popular blogger is Han Han, a 28-year-old professional rally car driver and author. He posts treatises that are openly critical of the current Chinese government, yet, because he speaks in the vernacular of the youth audience and has such a tremendous following [stat], his personal politics are generally overlooked by the censors.
“Although the Internet is controlled, when compared with traditional media, it better reflects reality,” Han says. Even in situations where his content is censored, there is a sense the next generation of Chinese youth has developed resilience against the government that their offline predecessors didn’t have because they know that information freedom is inevitable. “The atmosphere is not as terrifying as people in some Western countries may think,” he argues. “This is a game, and I’m playing by other people’s rules. I don’t think that the government disagrees with the ideas in the articles that were censored; they are afraid of the ideas spreading.”
Indeed, the crowd has become a powerful force in the battle against information oppression. The next generation of technologists are using the Web’s hyper-connectivity and plug-and-play capabilities to crowdsource action. Ory Okolloh’s Ushahidi, a tool that gathers streams of information from disproximate sources and displays it on a Google Map, was an important indicator of hubs activity during the post-election violence in Kenya in 2008, generated by on-the-ground witnesses reporting in via their mobile phones. The technology circumvented traditional hierarchies and communicated what was happening – live – to people inside and outside the country, despite the attempts to blockade traditional media.
Yet despite the fears of traditional media industries like newspapers and television that they are fast becoming obsolete, there is great respect amongst the modern cyber-radicals for the scale of attention that old media can bring. Tom Steinberg is the founder and director of MySociety, a technology company that builds digital tools that provide a direct pipeline between individuals, local communities and local government. Steinberg argues that there are two ways that politics has been transformed by the Web: “partisan campaigning to exert power and to beat your opponents into a pulp; and the creation of what you might call empowering platforms using general purpose tools that let people communicate, act, exert power or achieve goals like requesting information out of the Government."
Indeed, MySociety’s most successful projects, TheyWorkForYou, FixMyStreet and No. 10 Petitions, have inspired people to get involved. “The Internet presents more opportunity to lower these barriers than pre-Internet technology enabled,” he says. “You can make things that say, ‘Go on, just have a go.’"
Steinberg likes to think that his tools support a vibrant, healthy and lively democracy (“a rude and obnoxious place,” he says), encouraging communities of voices loud enough to be heard by political bodies. But, by his own admission, this grassroots facilitation comes with its own agenda; like Berners-Lee’s open Web, MySociety washes its hands of the content of community action. Steinberg is, however, pleased when people use what he has developed to demand radical change.
Yet it is in “politics with a capital P,” like Barack Obama’s strategy in the 2008 US Presidential elections - the current poster child for social change online - that Steinberg recognises the importance of old media formats. "If I was running an election campaign and I had ten thousand pounds, I would still spend it all on TV adverts, leaflets and posters,” he says. “The Internet is good at all sorts of things, but shoving your message down the throats of people who don’t care - which is what it takes to spike campaigns and win - it’s not particularly great at.”
Old media should wait before congratulating itself; there are revolutionaries within its ranks making headway in radical ways. Matt Locke and Alice Taylor are two insiders who have been working exclusively with interactive technology since the early days of the Web. Taylor is a veteran of the dot-com boom and was responsible for the first Channel 4 website. Locke, has a background in fine art photography, and started exploring interactive devices for exhibitions in the Northeast. Now, after a stint in the innovation labs of the BBC, the pair is responsible for commissioning cross-platform projects for Channel 4’s Education department. These are the people who have the attentions of the next generation.
The remit is to transform the attitudes of 14-19 year olds in everything from civil liberties to sexual activity, and they have chosen to do it online. “The Internet is the greatest human achievement ever. It has limitless capability. Our focus is just to make sure there’s stuff out there that isn’t designed to sell,” explains Taylor. So, rather than taking the traditional media model and transmitting public service information, they have carefully, and perhaps slightly insidiously, pieced together an award-winning slate of successful products that exploits the power of the Channel 4 brand, but transforms how the message is consumed.
"The future is written when millions of people get their hands on something and can start misusing it," explains Locke, currently the Acting Head of Crossplatform at the channel. “We are no longer the taste-makers and change-makers that large institutions were in the latter part of the 20th century," he says. “We’ve demonstrated to other people [within Channel 4] that the talent and the audience are there way before we are. We are taking our lead from them, rather than having the kind of expectation that, at a large institution, we should somehow teach them something.”
What the new crop of cyber-radicals demonstrate is that the power is in the hands of the people, exactly the foundation that Berners-Lee laid when he released the World Wide Web for free. The next generation social changers are moving into positions of power, changing the world from within, and exploiting the technology for their own agendas. Social change will never be the same again.