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Customer Feedback: Retailers' Marketing BFF
Feedback from friends, family and trusted sources is invaluable to consumers. Especially when it comes to buying new skincare products. How many times have we asked: Will this product make me break out? Does this skincare routine work? Do I need the entire line to see an improvement? At the end of the day, we just want to make sure we're making the best decisions. Clarins understands this and in turn, is providing customers with the tools and resources to have these valuable conversations. Han Wen, VP of Digital and E-commerce America for Clarins revealed how the company uses Social Q&A from TurnTo Networks to help educate consumers and build strong connections. "The types of conversations happening are very specific and almost diagnostic," Wen said. "As a consumer, knowing your question is going to real live customers gives you more of a sense of comfort as opposed to your question being answered by a brand." Want to learn more? Check out our coverage of the recent webinar.
