If youâre #creating something, itâs worth considering who youâre #excludingâ â #CurbCuts turned out to be a benefit for more than #wheelchair users (thanks to @CityOfBoston for having enough of these to make walking around the city last summer with my broken-legged-son enjoyable)â â ...but it opened sidewalks to a larger audience (i.e., strollers, delivery people, skateboarders, etc.)â â Often, we make the mistake of focusing on too broad an #audienceâ â -via @SethGodin (https://seths.blog/2019/08/widest-common-denominator/)â â ==========â I see this everyday in marketingâ â I meet school leaders all the time that try to focus on so broad an audience that they fail to resonate with anyone ... and their ads barely get results which led them to think no one was interested in their school (which typically isn't the case)â â Obsessing about a specific audience forces us to make something thatâs truly better and only after we do that, can we seek to broaden access to othersâ â #SMARTERclicks #iloveMARKETINGâ #promote_a_school #DIGITALIVANâ #fridaymotivationâ #charterschools #montessoriâ #privateschool #independentschoolâ #earlyed #elemschool #highschoolâ #k12 #middleschool #preschoolâ #schoolfranchise #promoteaschool https://www.instagram.com/p/B2ErBQMgfbv/?igshid=13xooxamnzl8q
