#crowdsoursing

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find good music in the crowd

This singer Shang Wenjie is the winner of the third session of the Chinese popular TV singing competition show Super Girl in 2006, and she got 5196975 voting via short massage on mobil phone. Although it was not exactly the crowd-funding nowadays we are discussing, the TV station Hunan Satellite Television had benefited a lot from this show. However, most singers who won in this competition cannot go on their careers in music industry, because most of them cannot write and produce music by themselves, so they just wait for good music, according to the interview to Shang. 

However, in the another TV show called I am a Singer by the same TV station, after 7 years, she came back with songs written by herself. I was thinking how can these singers find good songs to sing more easily? So I am trying to search some similar examples of crowd-sourcing in music industry, and then I found a website called Audiodraft, which could help musicians begin a contest to look for good soundtrack for films, videos or games and so on. It also provides the customers with an online shop called music library which is full of featured tracks. The only question I have about this website is that where can I go if I am a musician who want to contribute to one of the companies who are hosting a contest? 

We might find some information in the list of Why it works:

Simple music licenses

Choose from multiple compositions

Engagement marketing

New branding potential

And in the second item, it says that: 

You will receive multiple high-quality compositions to choose from. Our talented sound designer community will produce tens or even hundreds of compositions depending on the amount of work, the appeal of the prize, and the amount of feedback they get.

But there is not a page for musicians and their information which makes me quite confused. Differently, on another website called RecordTogether, you can get to a page to introduce the musicians (so they are also the users of the website which makes it more like a functional social network) and also anybody can take part in the contest by downloading the original work by people who creates the contest and uploading their final work to win. 

I also found a Chinese website called Zhu Bajie (also in English version) with similar functions. But there are two types of task models: contest and contract. Users can choose their roles when they register. It seems to be a successful business now.

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crowd-funding for producing music

Nowadays, there are some new ways for fans to help produce an album and to fund the musicians they love. For example, this music video by Japanese band Sour is an interesting one because of its successful crowd-founding campaigning on Kickstarter and Greenfounding. The construction of the video is in a conceptual and artistic way with 189 spinning CDs which makes a phenakistoscopes to represent the idea 'Life is Music'. 

From the simple crowd-sourcing as Mayday did for their music video of Washing Machine, the new example not only asks for a photo of the fans or some easy digital thing, but the money. As return, the people who pledged more than $70 will get one of the 189 original CDs which played an important role in the producing process of the music video.

Obviously, the flourishing fans culture can be one of the most important factors of the success in both crowd-sourcing and crowd-funding in this case. But these two are a little bit different. The emphasis of the former one is on the families' photos appearing in the music video from the famous band which might be wide spread, and for the later one, obversely, fans can even feel that they are really engaged in the whole process of producing the music and afterwards they got an object which is part of the music video itself - the best souvenir.

Utenos - Friday