ONE MORE TIME: Our brains don’t multitask. At least, not in the way we’d hope they do.
You see, we have a reservoir of creative and critical ability that’s diminished with each task we undertake. Each one.
In psychology, the amount of mental effort we undertake in any given moment is called Cognitive Load.
So.
For those of us who have to assess our work in various ways, who should and do consider it from many angles — anywhere on a spectrum from pure emotion to pure analysis, from big picture to exquisite detail — we ensure our vision and our efforts by undertaking each one in sequence. For example, over in my neck of the woods, I wouldn’t spell check graphics at the same time I’m reviewing a show’s presence. Or, if I’m perfecting color grade, I mute the sound. Or, if I’m concerned with the sound mix, I’ll kill the video.
And so on.
One kind of mental effort at a time.
Because our brains don’t multitask.
Not in the way we’d hope.











