Assignment 3 Thesis Statement and Critical Perspective
Cultural Identity vs Design Identity: What it means to be a designer from New Zealand.
New Zealand’s design identity is often linked to New Zealand’s cultural identity. However, it would be misinformed to assume that these two identities are one in the same. New Zealand’s cultural identity is linked to the essence of a bicultural nation, on the edge of the world, developed through a keen sense of ‘she’ll be right’ and ‘can do, DIY’ and Kiwi Ingenuity attitude that is 100% pure, clean and green. However, in an attempt to describe New Zealand’s design identity, it is not feasible to conclude that our design identity reflects our cultural identity to a tee. Therefore, the question begs, what does make up New Zealand’s design identity, and what does being a designer from New Zealand mean?
