Pringleās Theme Park / Reflection
In a school project, centred on Pringleās, I created a Pringleās themed park proposal aims at reinforcing Pringleās brand culture and bringing customers unforgettable experience. This has a high possibility to bring more customers and enableĀ Pringleās more distinguishable in the snack food market.
What did I learn from this Project?
This projectĀ unquestionably teaches me a lot inĀ how to think and create a proposal in a more comprehensive way. Creating a big business like theme park, there are soĀ many aspects to consider about such as financing, marketing, construction, customer service, customerĀ interactive activities, etc..Ā
I feel like a theme park system isĀ similarĀ to a little society and as the creator of this society, there are so many concerns for you to look after.Ā
Whatās more, as a creative proposal based on a existing brand, I learn how to make your proposal reflecting the brand more. Through utilising the original visual language of the brand, the atmosphere could be created which strengthens the objective and brand-centred idea of your proposal.
What is the most challenging part in this project for me?
The mostĀ challenging part for me in this project is the Project Plan section which requires us to think about what we prepare forĀ before the commencing of the creativeĀ proposal. As which mentioned before,Ā creating aĀ theme park is like building a small society. There areĀ different concerns to build a society. For a more comprehensive preparation,Ā I did lots of researchĀ and learnt fromĀ other excellent theme park building cases such as Disneyland and Universal.
Compared to Project 2, what is your improvement?Ā
Compared to Project 2, personallyĀ IĀ believe that my creativeĀ proposalĀ design has been improved. In Project 3, apart from text layout, the utility of different typeface, text size to create hierarchies among information, icons, pictures and vectors are usedĀ appropriately to convey information andĀ intention in anĀ effective way.Ā
What could be improved?
In terms of the target audience section, there could be more research and information. Pie charts, ratio graphs or bar chart could be added in to show the intended or existed audience property in an more effective way.
