#creative_professionals

20% brighter According to Apple, the new 14-inch and 16-inch MacBook Pro models announced tonight feature 20% brighter displays for displaying regular (non-HDR) content. Apple laptop specifications show that all of the latest 14-inch and 16-inch MacBook Pro models deliver peak brightness of up to 600 cd/m2 for SDR content, up 20% from the maximum 500 nits on previous models. For HDR content, all models can reach a maximum brightness of up to 1600 cd/m2, which remains unchanged. “The Liquid Retina XDR display is the world's best laptop display, with exceptional 1000 nits continuous brightness and 1600 nits peak brightness for HDR content, impressive contrast ratios, vibrant colors and outstanding viewing angles,” Apple said. “SDR content is now displayed at up to 600 nits of brightness, which is 20% brighter than before.” New MacBook Pros have brighter displays [caption id="attachment_78734" align="aligncenter" width="780"] New MacBook Pros[/caption] The new MacBook Pro models are available to order starting today and will begin shipping to customers and go on sale on Tuesday, November 7th. We also reported how long MacBook Pros work in different scenarios, what kind of batteries and chargers they have . The top-of-the-line 16-inch MacBook Pro with M3 Max SoC  costs $7,200 if you opt for all upgrades.

Up to 22 hours on Apple TV The note announcing the new MacBook Pro briefly mentioned 22 hours of battery life. Now we have more detailed data on the different models, which Apple says offer "the longest battery life in a Mac." The 14-inch MacBook Pro with M3 now lasts up to 22 hours when watching movies using the Apple TV app, or up to 15 hours when browsing the web. This model has a lithium-polymer battery with a capacity of 70 Wh. [caption id="attachment_78726" align="aligncenter" width="780"] new MacBook Pro[/caption] The new MacBook Pro runs up to 22 hours without recharging 14-inch MacBook Pro models with M3 Pro and M3 Max chips last up to 18 hours when watching movies on Apple TV or up to 12 hours when browsing the web. The 14-inch M3 Pro and M3 Max models are equipped with a slightly larger 72.4 Wh lithium-polymer battery. Apple's 16-inch MacBook Pro models with M3 Pro or M3 Max chips can last up to 22 hours when using the Apple TV app to watch movies, or up to 15 hours when browsing the web. The 16-inch M3 Pro and M3 Max models are equipped with a 100 Wh lithium-polymer battery. 14-inch MacBook Pro models can charge quickly with a 96W USB-C power adapter (the M3 Pro and Max come with one, and the M3 comes with a 70W adapter), and 16-inch MacBook Pro models can charge quickly . with included 140W USB-C power adapter.

The younger model uses the Apple M3, and the older one can be ordered with M3 Pro or M3 Max Today Apple officially unveiled the latest MacBook Pro, the new products are built on the new and very powerful Apple M3 single-chip systems - the base M3, as well as the M3 Pro and M3 Max. The top SoC configuration includes a 16-core CPU and a 40-core GPU. [caption id="attachment_78549" align="aligncenter" width="780"] MacBook Pro 14 and MacBook Pro 16[/caption] The latest MacBook Pro 14 and MacBook Pro 16 on Apple M3 SoC presented The laptops received up to 128 GB of unified memory (maximum for previous generation models – 96 GB). Apple says the new MacBook Pros are 11 times faster than Intel-powered laptops. [caption id="attachment_78550" align="aligncenter" width="780"] MacBook Pro 14 and MacBook Pro 16[/caption] Also equipped are Liquid Retina XDR screens, six speakers, HDMI video output and a Thunderbolt 4 port. Maximum battery life reaches 22 hours. The body is all aluminum and comes in a new Space Black color option. The price of the younger model starts at $1600, the older one – at $2500.

The headset will be released in early 2024 Apple CEO Tim Cook confirmed in an interview with CBS Sunday Morning's John Dickerson that the company's Vision Pro headset is scheduled to launch in early 2024, and said he already uses it regularly. When asked how he uses the upcoming headset, Cook said he watched the entire third season of Ted Lasso on the Vision Pro and admitted that he has access to "some things that other people don't have access to." Therefore, he uses the headset in other scenarios, but cannot talk about it yet. [caption id="attachment_56706" align="aligncenter" width="780"] Apple Vision Pro[/caption] Tim Cook watched the entire third season of Ted Lasso on Apple Vision Pro Cook went on to say that the challenges Apple faced in creating the headset were "more complex" than in creating something like the iPhone, so the company needed "more innovation, not just in design, but in manufacturing." Apple's chief executive dismissed any suggestions that the company was having trouble producing the Vision Pro, saying the device was "on track" for a launch early next year. During the interview, Cook also touched on other topics, including Apple's environmental initiatives, expressing hope that other companies will "copy them" in this regard.

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