Interview with L.A. music tastemaker Chris Douridas.
Odds are Chris Douridas has made you a mix tape.
If you owned an iPod in the 2000s, you can bet you know his work. Despite a prolific and storied career at the forefront of the digital music scene, the one-time music director of L.A. radio station KCRW, DJ, and music supervisor doesnât consider âtastemakerâ to be a job. Itâs a noteworthy anecdote, considering the moniker is often bestowed upon the venerable 25-year music industry professional in any number of creative circles.
Cutting his teeth on public radio in Texas, Douridas landed on the L.A. music scene as a radio host in the early â90s. Heâs often credited with discovering artists well before they became marquee names (like Beck and Gillian Welch, to name two.) Steve Jobs tapped him to curate original programming for iTunes in the initial stages of Appleâs music business coup. If you bought a first-edition iPod, he made your playlist. Douridas holds three Grammy nominations for music supervision, has interviewed everyone from Paul McCartney to PJ Harvey, and hosts a weekly bicoastal music showcase (School Night!) that Paper magazine deemed "Americaâs Best Party."
Of course, one would never know any of this simply by lunching with the guy. Douridas isnât going to tell you. Despite an illustrious past as one of the industry's most respected musical touchstones, he is highly unlikely to mention accolades or accomplishments in casual conversation. In fact, he only wants to talk about whatâs next. The âwhatâ might just be your new favorite band.
I sat down with my colleague and friend of many years to talk love in the time of internet hate, things to never ask musicians, and exactly what it takes to make a respectable living out of passion projects. Among the most amiable and encyclopedic multihyphenates in the business at large, Douridas has built a career on integrity and, for lack of a better term,, good taste. Heâs also got a good Lou Reed story for you.
JILLIAN KNOX FINLEY: Itâs hard to cherry-pick what to talk about first. You have so many impressive career points.
CHRIS DOURIDAS: Really?
JKF: Yeah, really! Iâll just start at the start. You majored in theater in college, and your first gig in radio was DJ'ing the college station, right?
CD: Yeah.
JKF: Did you always want to work in radio?
CD: No. It was the furthest thing from my mind. Actually, my stepbrother lived with us when I was a kid, and I would hear him through the bedroom wall in the next room imitating local DJs. It annoyed the shit out of me. I thought, thereâs nothing more obnoxious than being a radio DJ!
JKF: You have one of the least obnoxious radio DJ voices. Itâs all soothing tones.
CD: Well, thank you. He was imitating commercial radio DJs. You knowâSunday, Sunday, Sunday! Moto car speedway!
JKF: Commercial radio is a pretty far cry from what you do at KCRW.
CD: Oh, yeah. Itâs night and day. The difference is commercial radio is driven by advertising. Weâre driven by public support. Generally speaking, in order to get pubic support, you program what you think is quality. Ideally, youâre driven by a sense of integrity and, you know, truth. It was not until I got to college that I really became aware of public radio. I started slowly falling in love with the NPR outlook in my college years.
By then, I had volunteered at the college station and started noticing how much amazing music was coming into the mail there. I realized, Wow thereâs a world of great music that nobody hears about. My friends in school would talk about how music sucked. If I heard them say, âThereâs no good music anymore.â Iâd be like, âNo! No! No! Check this out.â I kind of developed a passion for sharing the cool things that I was coming across.
JKF: How did you come to KCRW? Â Â Â Â Â Â
CD: I was planning to be an actor, continuing to work in theater in Texas while I was in school. When I left school, I set my sights on Dallas. I thought it would be kind of great if I could continue working in radio instead of waiting tables between jobs. An opening happened at KERA, the public radio station in Dallas. I ended up getting the job.
At the time, the listenership at that Dallas station faltered so much because they were operating like most other public radio stations: playing strictly classical by day and jazz at night. Another colleague at the station and I convinced the management to transform the format to match what we had been doing in college. The show I had in college was called The Morning Exchange, and we were mixing everything from blues and bluegrass to reggae and pop.
JKF: So basically it was Morning Becomes Eclectic.
CD: Essentially, yeah. I cut my teeth mixing eclectic music. So, we convinced the management to transform the format. My colleague was working the day shift, adding things like Miles Davisâs Sketches of Spain, and acoustic folk to the classical mix. I was on at night doing the jazz show, adding Tom Waits, Rickie Lee Jones, Stevie Wonder, Steely Dan, Ray Charles, Elvis Costello, and kind of jazz-flavored Joe Jackson into the mix. We ended up meeting in the middle. The format really flourished. Texas Monthly did a cover story about our growth. In that article, they compared us to KCRW in L.A. That was the first time I heard about KCRW. I realized I could move to Los Angeles, pursue my acting career, and maybe work there.
JKF: All these years I have known you, and I found out from an internet search you were in Waterworld. Somehow that never came up organically in conversation.
CD: Yes. Remnants of my acting pursuit from that time. So⊠yeah, shortly after that article appeared in Texas Monthly, I moved to L.A. without a job and pounced on KCRW. They wouldn't really have anything to do with me because they didnât have any open slots on the air. I found a job at KUSC, the classical station here in town for the first six months living in Los Angeles. Then Tom Schnabel announced he was leaving KCRW, and I swooped in. It was really good timing. Then, of course, I got consumed by wanting to make Morning Becomes Eclectic as successful as possible, so my acting life took a backseat.
JKF: It took a detour.
CD: It took a detour, yeah. I had just turned 28, and I had the best job in the world in radio.
JKF: As someone who grew up in the â90s, I remember Sessions@AOL (which you started) as a pretty big deal. It predated phones at concerts. YouTube wasnât yet a thing. My parents wouldnât allow me to go to shows, and almost all the venues were 18 and over in Austin.
CD: Yeah, so that was your venue! We were on the welcome page of AOL. It was a natural outgrowth of my work at KCRW. I got invited to run creative programing concepts for AOL music, and it was a natural thing for me to take the same daily interview and performance format I was doing at KCRW into the digital universe.
JKF: You were the first person to curate playlists for Apple at the behest of Steve Jobs when iTunes launched. Essentially you were at the ground floor of the digital music boom.
CD: Yeah, I left AOL after four years or so. It was a very corporate environment. I donât think I can really pinpoint when I became aware of what Apple was doing. I heard that they were working on this music service that would fuel iPod sales. When I left AOL, I got a call from Apple asking if I would come up and meet with Steve Jobs about the launch of iTunes. I basically did what I was doing for AOL, but with a cooler boss.
As the music-programming consultant for iTunes, I built iTunes Originals, a performance program interviewing icons in their home studio environment. The idea was to record them where they were most comfortable. We did Willie Nelson in Austin, Bjork in Iceland, Paul Simon in Connecticut, Depeche Mode in a studio in New Jersey⊠We went all over the world. iTunes Essentials was a sort of playlist to-go idea. You could go on iTunes and find the song you want, but what if you wanted a custom playlist? The goal was to become the biggest digital music source in the world.
JKF: Well, you succeeded. The web changed the way people discovered music. The access changed, but the need for curators stayed the same. Being someone who was known and vetted for tastemaking, did you find yourself more in demand than ever?
CD: I didnât really think about it. I do think that with the easy access to so much music around the world, people need filters. Theyâre going to go to the trusted filters that they rely on to find what they love, places like Pitchfork, KCRW, or Spotify.
JKF: Your taste is diverse, to say the least. My favorite thing about your show is you have the ability to jump seamlessly between new music, deep cuts, and older established tracks. I find myself getting stuck in patterns of only listening to say The Stones back catalogue for three weeks straight. Then Iâll get fixated on something else or swing into a neophiliac binge of only feeling stimulated by music thatâs new. How do you stay hungry for finding new bands? Do you ever just dive into the classics and say in with the old?
CD: Oh, yeah. Every day! Itâs not because Iâm sick of the new. Everything that I do is really the same job. I wake up every morning, and Iâm excited to find that next great thing that turns me on musically, whether itâs something from an old â50s country album or something thatâs brand-new thatâs coming from a band recording their first demos. I think having that sort of rediscovery of an old â60s classic or some offbeat Stones track illuminates whatâs new. Very often you can hear reference points in new music that are throwbacks to old tracks. This juxtaposition of the best of the old and the best of the new gives dimension to both.
JKF: It does. I think at times people can get stuck on the past musically. For whatever reason, they stop acquiring new tastes and fall back on nostalgia.
CD: I would say thereâs so much great new music being made now. To close yourself off to that is short-sighted.
JKF: I was listening to an interview you did with Lou Reed on Morning Becomes Eclectic in 1994. Reed was saying how hard it is for artists to make money in the industry, that essentially they are âat the bottom of the food chainâ financiallyâas he put it. It might be surprising for the general public to know how difficult it actually is for artists to make money. That was in 1994! Thereâs so much overhead, so many people get paid first before the artists.
CD: Itâs true. I donât remember the specifics of that conversation. Lou came through a few times. I remember once he came by with a book of lyrics he had published. He was saying how he always wanted to write the great American novel. At the time, I found myself thinking that he really had. His songs are populated by these amazing characters, like Holly in âWalk on the Wild Side.â If you look at his body of work, he really did in some ways create the great American rock ânâ roll novel.
JKF: Street Hassle alone is a novel. His lyrics have always been steeped in social commentary.
CD: I think the interview you mentioned was the same time I had walked him back across campus to his car. He was all leathered out. You know, he had his leather jacket on. We were walking across campus, and we passed a couple of students. I heard one say to the other, âCheck this guy out. This guy thinks heâs Lou Reed.â I asked Lou if he heard that, and he said âYeah.â We just laughed.
JKF: Ok, I love that story. My wardrobe goal is maybe to have a stranger say, âThat girl thinks sheâs Lou Reed.â Are there artists that truly stand out to you as genuine innovators? I donât entirely think itâs fair of to call artists the ânextâ iteration of something. There canât be a next Dylan or a next Elvis. Artists are a product of their time as much as anything else. Iâm interested from your perspective, though. Are there musicians that come along who are entirely non-derivative?
CD: Wow. Thatâs a good question. Some are.
JKF: You just got very pensive.
CD: Iâm thinking it through! Even the ones I can think of are kind of conglomerates of things past. If you take Tom Waits, for example. Heâs a bit Howlinâ Wolf. Heâs a bit Screaminâ Jay Hawkins, but yet he doesn't sound like anybody else.
JKF: I think Tom Waits is a solid response.
CD: While his influences might be apparent, heâs forged a whole new thing of his own out of it. I think thatâs true about our favorite artists. If you think about Leonard Cohen taking the exposure to the Old Testament of his youth and infusing that with his day-to-day meditations on love and relationships, his work takes on this sort of sanctified look at relationships. Nobodyâs doing that the way he does it.
JKF: Do you ever get nervous when youâre interviewing major icons, being that youâre also a fan?
CD: Of course! The real cure for being nervous is to be fully prepared. I was sitting with Leonard Cohen last week, and I was nervous. Iâve had him on the air many times, but it was an atmosphere where I had journalists from around the world watching me. I would be nervous meeting Bob Dylan. Iâve never met Dylan.
JKF: I loved The Day of Dylan thing at you curated on Eclectic24 for his 75th birthday. That was an embarrassment of riches!
CD: Oh, wow!
JKF: I listened to it the entire day.
CD: I think I had one person tell me they heard it.
âYou know immediately when you put something on the air if itâs working. The radio show is the laboratory.â
JKF: I heard it the whole day into the nightâ24 hours of Bob Dylan. It was fantastic.
CD: Thank you! I was so proud of that. That makes me so happy. I assembled that whole thing myself, all the interviews, songs, covers. I mixed it. I picked all the tracks. Iâm so glad you heard that. What was interesting for me was I was never really the âDylan Guy.â
Usually when somebody comes into the station, or if Iâm going to do an interview, I comb through their entire catalogue. I read everything I can thatâs available. I really dive in. If thereâs a book, Iâll read it. I do a lot of preparation. In doing so, I get to know their entire life. I never had that opportunity with Dylan, because Iâd never met him.
I always thought one day Iâd meet him and go through all to learn his entire catalog. The Day of Dylan thing was my opportunity to go read everything, listen to every possible interview, find all the good covers, all the songs about Dylan, all the songs that he loved. You heard what I culled from that exploration. It was a documentation of the things I found that got me excited about his work.
JKF: I remember when you were putting together three full days of Coachella-only playlists this year for KCRW.
CD: Yeah, that almost killed me. I was buried. That took me 85 hours to produce. It was intense.
JKF: When youâre making a playlist do you have a whole ethos?
CD: You mean orchestrating the sets and stuff?
JKF: Yeah, thereâs a whole story arch to a mixtape!
CD: Of course! Itâs completely built on segues.
JKF: Do you find taste-wise youâre always ahead of the curve?
CD: I donât know. Who knows? It doesnât really matter.














