#creative crushes

Can you have a crush on a concept? Sure! Music videos, for me, are a unique medium that so often inspire out-of-the-box thinking. Here’s why I love them--they’re longer than commercials, but smaller than movies and they’re made to be creative productions. Music videos are literally designed to be interesting, to keep you listening to the track they bring to life.

The stats back up the popularity of this unique art form--in 2013, Vevo attracted 243 million unique viewers worldwide (http://www.ifpi.org/facts-and-stats.php). A good music video takes a song and makes it something more, and is something you want to watch and listen to over and over again. In December of 2013, Vevo has 5.5 billion monthly views. In fact, revenue from advertising-supported streaming services went up 17.6 percent in 2013.

So the next time you’re feeling a little stuck on how to bring an idea to life, hop on YouTube or Vevo and explore some music videos for a while. You’ll leave feeling inspired.

I am addicted to creativity.  The more I learn about it, the more I need to learn.  To satisfy my craving I study creative people, things, and places.  I absorb myself in the disciplines and work of others, in the hopes that it will inspire and challenge my own creative process.