Shift Drinks Owner Alise Moffatt on Craft Bartending, the Term 'Mixologist' & Fernet Branca Alise Moffatt explains when she made the switch to craft bartending, how the term 'mixologist' is a four letter word and why our industry loves shooting Fernet Branca. This is an excerpt to view the entire feature click here: https://youtu.be/QWJyi-j-2Qo













