Cotton Influencer Kick-Off
Just this past week I had the pleasure of accompanying social media influencer Notorious Kia to dinner. Where she awaited to speak to students at Central Michigan University on how to become a social media influencer for the Cotton Inc. Influencer Kick-Off Event. And during my time with her I learned a number of things related to social media. Things in which I found to be very crucial to the success of any individual and any career, especially when marketing yourself to employers. Out of everything I learned there were 4 take aways I got from my conversation with this real- live expert in the field currently.
Everyone Should Have a Social Media: Social media has become such a huge component within our live and the job industry that is it almost always necessary to have a social media to get ahead in this world. If you want to progress within your job or seek to gain a job, having knowledge and skills in social media puts you that much more ahead of the game. In fact, employers will be that much more likely to hire your with this knowledge.
Brand Presence is Everything: Having a brand presence and showing personality on your social media allows for people to relate to you as a human being and individual. If you are bale to do this, specifically as someone wanted to advance as a influencer or even a model, it is almost highly suggested that you have a brand presence. People want to know who you are and the everyday things that you partake in. So don’t be afraid to showcase that, instead of boring selfies.
Different Angles, More Views: As mentioned above, boring pictures are not something that engaging your audience, so it is important to be able to showcase the simplest scene or photo in a way that is creative and aesthetically pleasing to the eye. So don’t be afraid to experiment and take tons of photos from different angles and view points to bring variety to your organizations main page such as instagram. The visible photos that appear on the main page of a persons instagram are the most important one because it is what draws the customer or target audience to continuing scrolling. You have to be able to grab their attention within the first click of your page. People will just look at your page or follow it just because it is pretty, so make it aesthetically pleasing and cohesive as a brand.
Knowledge is Power: As learned over this course, knowing what works for each platform is important to the success of engagement and promotion of your organization or self. That means knowing what works on each social media network and what doesn’t. For instance, sharing photos on instagram pages is best rather than in the stories of instagram.
All in all, I have to say that the information and knowledge that I have gained during my time within this course has not been done in vain and I am appreciative to have had the opportunity to learn about the value of social media and how to utilize it within my own life. Social Media is continuously advancing and will become more demanding as time persistence.
