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Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Here's what it takes to be the...

Here is an old Polish anti-communist joke: "Socialism is the synthesis of the highest achievements of all previous historical epochs. From tribal society, it took barbarism. From antiquity, it took slavery. From feudalism, it took relations of domination. From capitalism, it took exploitation. And from socialism, it took the name."

For Monday's class, we're going to explore a few different web sites and recent news stories in small groups and think about how they relate to the last few days of discussion. Read your assigned story (and others if you get a chance). 

Here are the relevant links:

Group 1: http://www.wired.com/2013/08/qq_netflix-algorithm/?mbid=social10559254

Group 2: http://chronicle.com/blogs/data/2014/01/23/netflix-like-algorithm-drives-new-college-finding-tool/

Group 3: http://www.forbes.com/sites/insertcoin/2013/11/09/google-plus-creates-uproar-over-forced-youtube-integration/

Group 4: http://aos.acxiom.com/

Group 5: http://online.wsj.com/news/articles/SB10001424052702304441304579481614220149076?mod=WSJ_hp_LEFTWhatsNewsCollection&mg=reno64-wsj&url=http%3A%2F%2Fonline.wsj.com%2Farticle%2FSB10001424052702304441304579481614220149076.html%3Fmod%3DWSJ_hp_LEFTWhatsNewsCollection&fpid=2,7,121,122,201,401,641,1009